Ian batey (17 Ergebnisse)

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. . Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. 2002. 1st Edition. paperback. . . . . .

Zustand: New. In English.

Paperback. Zustand: Brand New. 424 pages. 9.13x6.14x1.18 inches. In Stock.

Zustand: New. 2002. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: NEW.

Taschenbuch. Zustand: Neu. Neuware - Asian Branding is the first definitive guide on how to build global power-brands within Asia.

Paperback. Zustand: new. Paperback. This guide to building global power brands in Asia crusades a global marketing war in which Asian brands rise from nothing to beat western and Japanese power brands at their own game. It identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands by the year 2020. Ian Batey leads readers through the Asian marketing minefield, sharing step-by-step strategic processes of famous market leaders. Batey takes us behind the scenes for a glimpse of Singapore Airlines, Mercedes-Banz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. Asian Branding is a guide on how to build global power-brands within Asia. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Zustand: New. Asian Branding is the first definitive guide on how to build global power-brands within Asia.Asian Branding is the first definitive guide on how to build global power-brands within Asia.Klappentextrnrn.

Hardback. Zustand: New. "These books present a comprehensive coverage of issues facing wheat production globally. The authors represent the top scientists involved in the diverse areas that are important for sustainable wheat production and will this book provides an excellent resource for those interested in wheat improvement and production."Dr Hans-Joachim Braun, Director Global Wheat Program and CRP Wheat, International Maize and Wheat Improvement Center (CIMMYT), MexicoWheat is the most widely cultivated cereal in the world and a staple food for around 3 billion people. It has been estimated that demand for wheat could increase by up to 60% by 2050. There is an urgent need to increase yields in the face of such challenges as climate change, threats from pests and diseases and the need to make cultivation more resource-efficient and sustainable.Drawing on an international range of expertise, this collection focuses on ways of improving the cultivation of wheat at each step in the value chain, from breeding to post-harvest storage. Volume 1 reviews research in wheat breeding and quality traits as well as diseases and pests and their management. Chapters in Part 1 review advances in understanding of wheat physiology and genetics and how this has informed developments in breeding, including developing varieties with desirable traits such as drought tolerance. Part 2 discusses aspects of nutritional and processing quality. Chapters in Part 3 cover research on key wheat diseases and their control as well as the management of insect pests and weeds.Achieving sustainable cultivation of wheat Volume 1: Breeding, quality traits, pests and diseases will be a standard reference for cereal scientists in universities, government and other research centres and companies involved in wheat cultivation. It is accompanied by Volume 2 which reviews improvements in cultivation techniques.…

Zustand: As New. Unread book in perfect condition.

Zustand: New. Documents the latest research in cereal grains, from their nutraceutical and antioxidant traits, to novel detection methods Provides a complete and thorough update to the first edition, analyzing the range of major cereal species .

Zustand: New.

Zustand: gut. Asian Branding: A Great Way To Fly - Ian Batey In englischer Sprache. pages.

paperback. Zustand: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Brand Excellence: Asia to create international brand in 2002 a version of a printedFour Satisfaction guaranteed,or money back.