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Zustand: New. Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS; KNTD. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 408. . 1997. Paperback. . . . . Books ship from the US and Ireland. …