Gupta rc (35 Ergebnisse)

Zustand: New.

Zustand: New. pp. 256.

Zustand: New.

Zustand: New. pp. 344.

Zustand: New. pp. 294.

Zustand: New. pp. 235.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 416.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 520.

Zustand: New. pp. viii + 373.

Zustand: New. In English.

Original cloth with dustjacket. Spine of the dustjacket somewhat discolored, minor traces of use, still a (very) good copy. Text in English. Please see description or ask for photos.

Ed. Academic Press, New-York and London - 1977, in-8, 126 pages Bon état - Pour les envois hors de France, la tafication «livre & brochure» pour les frais de port a disparue.Les frais de port annoncés correspondent à une moyenne. Ils seront calculés au plus juste en fonction du poids de votre article.…

Contents Preface 1 Introduction to Consumer Behaviour 2 Decision-Making and Purchasing Behaviour 3 Attitude Psychology 4 Change in consumer Behaviour 5 Motivation to Consumer 6 Effects of Public Image 7 Principles of Consumer Perception 8 Consumer Models 9 Reference Group and Cultural Behaviour 10 Role of Family 11 Attitude Formation and Behaviour 12 Marketing Research for Consumers IndexThe term consumer is often used to describe two different kinds of consuming entities the personal consumer and the organizational consumer The personal consumer buys goods and services for his or her own use eg shaving cream or shampoo for the use of the household or as a figt for a friend In each of these contexts the goods are bought for final use by individuals who are referred to as ?end users? or ?ultimate consumers? The second category of consumer the organizational consumer encompasses for profit and non-profit business government agencies and institutions all of which must buy products equipments and services in order to run their organizations Consumer behaviour is the study of when why how and where people do or do not buy product It blends elements from psychology sociology social anthropology and economics It attempts to understand the buyer decision-making process both individually and in groups It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people?s wants It also tries to assess influences on the consumer from groups such as family friends reference groups and society in general Jacket 284 pp.…

Zustand: Very Good. 1969. Hardback. . . . . .

Hardcover. Zustand: New. The book deals with about 200 plants being used by the tribal and rural folk in India for curing diseases, Over 2000 plants are actually reported in literature as medicinal and large number of them are now widely used and described in modem pharmacopoeias, textbooks of Ayurveda and Unani and in books on medicinal plants. The authors have compared the recent data on folk medicine with textbooks as dealt in the present book only with such plants as are not well known and should be subjected to photochemical toxicity and clinical tests, etc., for their medicinal potential. A review of literature on the chemistry and pharmacology of several species has also been given. The data on each species includes full botanical name, family, brief description, local name, general distribution in India, time of flowering and fruiting. The book should be particulary useful for pharmacologists ad clinical researchers for selecting new problems of work. Over 50 species are illustrated.…

Zustand: Very Good. 1969. Hardback. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: As New. Contents Foreword. Preface. I 1. Definition general classification and measurement of external parts of the body of a fish. 2. To study the habit and habitat of some important culturable freshwater fishes. 3. Methods of identification of fish seed of culturable species (spawn fry fingerlings). 4. Methods of stocking of spawn and fry in nursery ponds. 5. Preparation and application of supplementary feeds in ponds. 6. Qualitative and quantitative analysis of Zooplanktons and Phytoplanktons. 7. Examination and analysis of stomach content of fish. 8. Survey and study of various types of fish ponds and the implements used in fish farming. 9. Management of fish ponds. 10. Identification of common Aquatic weeds of fresh water fish ponds. 11. Control of the common aquatic weeds of freshwater. 12. Identification of aquatic insects of fish ponds. II 1. Methods of unit expression. 2. pH and Buffer action. 3. Estimations of micro and macro molecules. 4. Blood. 5. Hormones. 6. Enzymes. III 1. Introduction. 2. Estimation of physical characteristics of water body. 3. Estimation of chemical characteristics of water body. 4. Estimation of productivities of water bodies. 5. Optimal range of various Hydro biological parameters. IV 1. Introduction to various fish diseases. 2. Immunological techniques. 3. Isolation and identification of Virus by different methods. 4. Recent diagnostic methods for isolation and Identification of infectious Pancreatic Necrosis Virus (IPNV). 5. Introduction to freshwater prawn (Scampi) Macrobrachium rosenbergii diseases. Index. India has made substantial advancement in fisheries sector by taking the advantage of physical and climatic conditions. More than 3000 crore rupees worth of fish and fish products are being exported to other countries generating a handsome amount of foreign exchange. The manual entitled Manual of Experimental Ichthyology is highly useful manual which may serve the long felt needs of students teachers and research scholars. We believe that this work will be of great use for fisheries under graduate and post graduate students. In all it contains four useful units comprehensively covering almost all aspects of fish culture. Invaluable information is also available on disease diagnostic techniques which include recently developed non destructive and destructive methods for isolation and identification of fish viruses. 294 pp.…

Hardcover. Zustand: New. Zustand des Schutzumschlags: New. Contents 1 Study of Indian History 2 Rgvedic Civilization in the light of archaeology 3 The Constitution of the Licchavis and the Sakyas 4 Achaemenian Rule in india 5 A Passage in Alberuni?s India ? Nanda Era 6 The Indika of Megathenes 7 Some Observations on Pusyamitra and His Empire I 8 Observations on Pusyamitra and His Empire II 9 North India after the fall of the Maurya Empire 10 King vikramaditya and vikramas Samvat 11 The Date of Kaniska 12 A Forged purana text on the imperial guptas 13 Original home of imperial Guptas 14 Literary reference to Samudragupta 15 The Gaya and Nalanda Plates of Samudragupta 16 The King Candra of the Meharauli Iron Pillar inscription 17 The Successors of Kumaragupta I 18 Bihar stone pillar inscription of skandagupta 19 The successors of skandagupta 20 The seal of Vainyagupta 21 Vainyagupta Dvadasaditya 22 The Revised chronology of the last gupta emperors 23 Note on the genealogy and chronology of the vakatakas 24 The Vakataka Queen Prabhavati-Gupta 25 Harsavardhana ? A Critical Study 26 The extent of Harsavardhana?s Empire 27 The Harsa Era 28 Puiakesi and Khusru II 29 The Gujara ? Pratiharas 30 Some Problems concerning Gujara ?Pratiharas 31 Arab Invasions of India 32 Early Muslim Settlements in India 33 Sultan Mahmud and the Sahiya Kings 34 The Epoch of the Ganga Era 35 Lord William Cavendish ? Bentinck- A Revised estimate of his administration 1828-35 36 Some Unpublished documents regarding the Mutiny of 1857The Readings in the Political History of India by the savant it is hoped will reveal his personality much better than his several voluminous publications since they contain his various thoughts and line of argument on several topics as they appeared first in the form of articles in many learned journals whose back issues are not available at all in fact many of them have become defunct No one interested in Indian history can afford to miss them 280 pp.…

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Contents Preface 1 Introduction to project management 2 Sources of project management 3 Project responsibilities and manager 4 Plant layout in project 5 Research management and allocation 6 Methodology of PERT and CPM 7 Emerging trends in project management 8 Project time and cost 9 Project financing schemes 10 Globalisation and financing system Index The purpose of any successful project implementation is to ensure that the project activities are completed within the schedule and the budgeted provisions leading to desired quantum of benefits flowing there from The project implementation implies initiating the project specifying and scheduling the work clarifying authority responsibility relationship obtaining resources establishing control system directing and controlling and finally terminating the project Project evaluation is designed to examine the worth significance degree or condition of any given project The primary purpose of evaluation is to provide objective systematic and comprehensive evidence on the degree to which the project achieves its intended objectives plus the  degree to which it produces other unanticipated consequences "jacket 292 pp.…

Contents Preface 1 Introduction to insurance management 2 Insurance sector in India 3 Insurance overview and types 4 Transfer of insurance policies and nominations 5 Insurance companies in India 6 Insurance association of India 7 Risk management 8 Futurology of risk management 9 Potential treatment and areas of risk management 10 Mutual insurance companies IndexInsurance management is a general term used to describe an insurance broker or services firm Within the insurance management sector there are three types of service providers insurance brokers or consultants dedicated insurance firms and financial institution insurance Regardless of the structure the role of an insurance management company is the same to provide access to insurance products and provide advice to potential clients The insurance industry has grown considerably in the past 10 years providing a dizzying array of products services and coverage The services offered by an insurance management company are designed to streamline this product offering and simplify matters for clients An insurers underwriting performance is measured in its combined ratio The loss ratio is added to the expense ratio to determine the companys combined ratio The combined ratio is a reflection of the companys overall underwriting profitability A combined ratio of less than 100 per cent indicates underwriting profitability while anything over 100 indicates an underwriting lossRisk management is the identification assessment and prioritisation of risks followed by coordinated and economical application of resources to minimise monitor and control the probability andor impact of unfortunate events jacket 280 pp.…

Hardcover. Zustand: New. 1st Edition. Contents: 1. Introduction. 2. Diseases of Potato. 3. Diseases of Tomato. 4. Diseases of Brinjal. 5. Diseases of Bell pepper and Chilli. 6. Diseases of Bhindi/Okra. 7. Diseases of Crucifers. 8. Diseases of Pea.9. Diseases of Beans. 10. Diseases of Beet root. 11. Diseases of Onion and Garlic. 12. Diseases of Cucurbits. 13 Diseases of Rose. 14. Diseases of Jasmine. 15. Diseases of Crossandra. 16. Diseases of Tuberose. 17. Diseases of Geranium. 18. Diseases of Ginger and Turmeric. 19. Diseases of Cumin. 20. Diseases of Pepper. 21. Diseases of Small Cardamom. 22. Diseases of Large Cardamom and Nutmeg. 23. Diseases of Coriander. 24. Diseases of Clove, Cinnamon and Fenugreek. 25. Post Harvest Diseases of Vegetable, Ornamental and Spice Crops. 26. Selected Literature. 27. Glossary. Subject Index. The book entitled "Diseases of Vegetable, Ornamental and Spice crops" is specifically prepared for under-graduate and post-graduate students in Agriculture/Horticulture and a range of professionals including teachers, researchers, extension plant pathologists and commercial farmers. This book contains a total of twenty five chapters dealing with important diseases of vegetables, ornamentals and spices. Each disease entry includes a brief introduction to the disease, detailed description of disease symptoms, information on the pathogen and disease development and strategies for disease management. Disease cycles of important diseases have also been drawn which will help in understanding the perpetuation and spread of the pathogens. Coloured photographs of disease symptoms have been included for easy identification of different diseases. (jacket). …

Hardcover. Zustand: As New. Zustand des Schutzumschlags: As New. 1st Edition. Contents: Preface. I. Biotechnological aspects: 1. Biotechnological tools for efficient management and enhancing utilization of plant genetic resources (PGR)/M.K. Rana and S.K. Sharma. 2. Microalgae as a potential source for biodiesel production/Jitender, U.B. Singh and A.S. Ahluwalia. 3. Evaluation of germplasm of wonder herb aloe vera L. from North India/Ramandeep Kaur and M.I.S. Saggoo. 4. Anticancer compounds from mangrove endophytic fungi/S.K. Deshmukh and Shilpa Verekar. 5. Evaluation of natural substrates for cultivation of milky mushroom in Punjab/N.S. Atri, Harpreet Kaur and Munruchi Kaur. 6. Thermophilic fungal phytases/Bijender Singh and T.Satyanarayana. 7. Cholesterol lowering hypolipidemic activity of mushrooms/N. Raaman, R. Jegadeesh and K. Balasubramanian. 8. Screening of aspergilli for lectin activity and their carbohydrate specificity/R.S. Singh and R. Bhari. 9. Study of the inherent fragile sequences of the yeast sch9 kinase/Shelly Sehgal, Sanjana Kaul and Manoj K. Dhar. II. Cytogenetical aspects: 1. Meiotic a berrations and chromosomal variation in the plants of lahaul spiti and adjoining high hills in Himachal Pradesh/Puneet Kumar and V.K. Singhal. 2. Chromosomal diversity in the Family cyperaceae/Paramjeet Cheema and R.C. Gupta. 3. Estimating genetic variability among radish raphanus sativus L. populations using morphological traits/Dilbag Singh, Satpal Sharma, D.S. Cheema and N.P.S. Dhillon. 4. Intraspecific evaluation of melon cucumis melo var. acidulus L. genotypes of south Indian origin for various morphological and biochemical characters/Balvir Kaur and N.P.S. Dhillon. III. Physiological and ecological aspects: 1. Postharvest biology of cut flowers: present status and commercial considerations/Kushal Singh. 2. Effect of holding solutions on enzymatic activity in relation to vase life of arctotis and aster cut flowers/Mansee Khokhar and D. Mukherjee. 3. Effect of chromium on different pea Pisum sativum genotypes/Surekha and J.S. Duhan. 4. Extension of vase life cut flowers of matricaria eximia with alcohol and sucrose/Puneet Kaur and D. Mukherjee. 5. Mitigation of nickle toxicity by 24 epibrassinolide in brassica juncea/Priya Uppal, Renu Bhardwaj and Mukesh Kumar Kanwar. 6. Rhythemic variation in acid metabolism in bryophyllum pinnata/Vandita Mittal and D. Mukherjee. 7. Effect of ozone on growth parameters in alfalfa/Salim H. Al Rawahy, S.A. Farook and Neelam Sherwani. 8. Global warming and climate change in Indian scenario/M.A. Ali Khan. 9. Endomycorrhizal investigation on some wild ethnomedicinal plants of Mount Karol, district Solan, Himachal Pradesh/Vipin Parkash, Priya Dhungana and Anil Kumar. 10. Studies on mycorrhizae mycorrihizosphere and mass multiplication of mycobionts of Pinus roxburghii/Anand Sagar and Tulsi Ram. 11. Bioefficacy of fungal strains for the management of root knot nematode meloidogyne incognita on egg plant, Solanum melongena/Usman A., Bushra Rahman and Mansoor A. Siddiqui. 12. Impact of biocontrol fungi on macrophomina phaseolina infecting some ornamental plants/Merajul Islam Robab, Hisamuddin, Tanvweer Azam, Abbassi and Ambreen Akhtar. 13. Nematotoxic effect of two fungal strains against root knot nematode, meloidogyne incognita attacking chickpea/Bushra Rehman, Usman A. and Mansoor A. Siddiqui. Subject Index. The book entitled Biodiversity Evaluation-Botanical Perspective covers 26 peer reviewed articles by eminent scientists from different parts of India. The articles in the book are presented in three sections. The first section on biotechnological aspects covers articles on evaluation and exploitation of microbes and higher plants. The focus of the second section is on exploration and evaluation of intra-and inter-specific cytogenetical diversity of different groups of angiosperms. The third section is devoted to physiological and ecological researches on plant sciences covering both basic and applied aspects. In this section besides articles on physiological aspects th.…

Buch. Zustand: Neu. Neuware - 'The Bullet Effect' is tailored for entrepreneurs and leaders who are looking to expand their businesses effectively. This strategic playbook is ideal for those who set ambitious goals but struggle with execution and team motivation. It offers a straightforward planning framework and practical tools applicable across essential business functions-marketing, sales, supply chain, production, finance, and HR.…

Contents Preface 1 Introduction to brand management 2 Typology of brand 3 Brands and products 4 Marketing advantages of strong brands 5 Building brand commitment 6 Brand personality 7 Luxury fashion brand 8 Integrated marketing communications 9 Branding and market segmentation 10 Role of brand trust and brand affect 11 Country equity and country branding 12 Consequences of brand loyalty 13 Sources of brand value 14 Drives of brand value Index A brand is the identity of a specific product service or business A brand can take many forms including a name sign symbol colour combination or slogan A legally protected brand name is called a trademark The word brand has continued to evolve to encompass identity and it affects the personality of a product company or service Brand management can be defined as the application of marketing techniques to a specific product or brand It helps in increasing a products perceived value to the customer and thereby increase brand franchise and brand equity Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product This may increase sales by making a comparison with competing products more favorable The value of the brand is determined by the amount of profit it generates for the manufacturer This can result from a combination of increased sales and increased price and or reduced cost of goods sold andor reduced or more efficient marketing investment All of these enhancements may improve the profitability of a brand Brand management is often viewed in organisation as a broader and more strategic role than marketing alone 304 pp.…

Zustand: New. In English.

Zustand: New.

Hardbound. Zustand: As New. New. Contents Preface. 1. DNA markers and germplasm resource diagnostics new perspectives in crop improvement and conservation strategies/Deepmala Sehgal and Soom Nath Raina. 2. Biosystematic approach to the germplasm evaluation in some ornamental and crop plants/Deepak Ohri. 3. New reports of flowering plants from Shivalik Hills of Punjab/M. Sharma Neelima Jerath and Jatinder Chadha. 4. Prospects and potentials of underutilized crops in India/G.L. Bansal. 5. Technological advances in post harvest biology of different cut flower crops/Kushal Singh and Ranjit Singh. 6. Evaluation of Gladiolus varieties for post harvest keeping quality parameters/Kushal Singh Ramesh Kumar and Ranjit Singh. 7. Role of cytopalynology in germplasm evaluation of woody Bignoniaceae/G.S. Chatha. 8. Ethnomedicinal appraisal of medicinal plants of Kashmir Himalaya/Haleema Ashraf R.C. Gupta M.A.A. Siddiquue and M. Ashraf Bhat. 9. Biological diversity within members of Indian Acanthaceae/M.I.S. Saggoo and Arneet Gill (nee Grewal). 10. Germplasm evaluation in Bamboos Chromosomes to molecular markers/C. Nirmala and M.L. Sharma. 11. Development and biochemical characterization of low glucosinolate lines in Indian mustard (Brassica juncea (L.) Czern. And Coss.)/M.A. Bhat S.S. Banga M.L. Gupta and Haleema Ashraf. 12. Recent developments in tree cytogenetics in India/V.K. Singhal B.S. Gill and Puneet Kumar. 13. Intraspecific variation for some cytological features in Amaranthus cruentus L./Pooja Chandra and R.M. Pandey. Subject Index. Germplasm diversity exploration conservation and evaluation are the major aspects covered in this book. The subject matter covered has special relevance in agricultural countries like India which are fast developing and offers a lot of scope for exploratory nature of work because of its varied typography and diverse flora. There are both generalized and specialized topics in the book catering to the needs of teachers and students engaged in teaching and research covering different aspects of higher plants. There are contributions by eminent botanists on various aspects including biosystematics taxonomy floriculture technological advances in post harvest biology of cut flowers cytogenetics forestgenetics cytopalynology ethnobotany biochemical characterization and utility of molecular markers in germplasm resource diagnostics. The volume is an immense source of newer information on germplasm evaluation in higher plants and should serve as a good reference book for research workers. It will surely enrich the background of beginners interested in the field of plant diversity its evaluation and conservation. 248 pp.…