Guido gianluigi (32 Ergebnisse)

Zustand: NEW.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: NEW.

Zustand: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 117 pages. 8.27x5.83x0.51 inches. In Stock.

Zustand: new.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs¿ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.Starting with an overview of the nature and increasing importance of NFTs in marketing, the authors extensively examine the blockchain technology that underlies this new innovation along with its applications. Specifically, by reviewing the existing literature on NFTs, the authors explain the emerging topics and business opportunities offered by NFTs for intellectual property protection, development of new lifestyles, and forms of entertainment.The second part of the book investigates NFTs in three different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers¿ intentions to purchase NFT-based products (i.e., materialism, status consumption orientation, innovativeness), the authors discuss the various implications for advertising and marketing strategies in such industries.Offering a state-of-the-art look at this new technology, this book presents a guide for scholars and anyone looking for an understanding of NFTs and the opportunities they present. With a preface by Russell Belk.…

Encuadernación de tapa dura. Zustand: Bien. 1� Edición. ENEL / Fabbri Editore, Milano, 1992. Texto en español. Arte. Profusamente ilustrado con numerosos desplegables. 473 pp. 31 x 34. Tela editorial tapa dura con sobrecubierta de editorial ilustrada + estuche tela tapa dura ilustrado. Sin subrayados ni anotaciones. Buen estado de conservación.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.…

Taschenbuch. Zustand: Neu. Beyond Ethical Consumption | Religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism | Gianluigi Guido (u. a.) | Taschenbuch | Englisch | 2016 | Peter Lang | EAN 9783034321037 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Behind Ethical Consumption | Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels | Gianluigi Guido | Taschenbuch | Englisch | Peter Lang | EAN 9783034300957 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …

Paperback. Zustand: Brand New. 187 pages. 9.00x6.00x0.50 inches. In Stock.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty.This compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of 'mafia families' stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a 'Credibility Economy', where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor.Godfather Marketing offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital needs and desires. To address this issue, firms will be called upon to grant favors even before selling products, offering solutions to consumers in exchange for their unwavering loyalty.This compelling book presents a unique and provocative new vision of future markets, where firms evolve into organizations reminiscent of 'mafia families' stripped of criminal connotations, establishing relationships with their customers based on satisfaction, reciprocation, recognition of merit, and punishment of wrongdoing. In a 'Credibility Economy', where the quality of information supersedes its quantity, especially with the development of AI, this approach gives firms a competitive edge through the creation of a trusted network grounded in a code of honor.Godfather Marketing offers an engaging, accessible, and fresh perspective on marketing, where readers will discover unique insights on consumer behavior and market dynamics, highlighting how they can benefit the broader community, provided appropriate measures are taken to safeguard personal freedom.…

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Godfather Marketing | Prophecies for the Markets of the Future | Gianluigi Guido | Taschenbuch | Palgrave Studies in Marketing, Organizations and Society | ix | Englisch | 2025 | Springer | EAN 9783031690136 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Zustand: New. 2024. 2024th Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 110 pages. 8.26x5.82x8.27 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.…

Zustand: New. 2018. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. reprint edition. 244 pages. 8.26x5.82x0.59 inches. In Stock.

Hardcover. Zustand: Brand New. 244 pages. 8.50x6.00x1.00 inches. In Stock.

Zustand: New. Presents a theoretical approach for enhancing consumer processing and memory of marketing communication. This book is suitable for academic scholars, and also for marketers who plan ad campaigns and launch new products. Editor(s): Guido, Gianluigi. Num Pages: 296 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 19. Weight in Grams: 631. . 2001. 2001st Edition. hardcover. . . . . Books ship from the US and Ireland.…