Greg kihlstrom (46 Ergebnisse)

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

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Paperback. Zustand: Good.

Paperback. Zustand: Very Good.

Hardcover. Zustand: As New. Zustand des Schutzumschlags: Fine. 1st Edition. First edition. First printing. Hardbound. Fine in a fine jacket. A clean tight copy. Comes with archival-quality mylar jacket protector. Smoke-free.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: Brand New. 396 pages. In Stock.

Zustand: As New. Unread book in perfect condition.

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Taschenbuch. Zustand: Neu. Neuware - The Marketer's Guide to Digital Asset ManagementEmpower your team, streamline your content, and elevate your brand.

Zustand: New.

Paperback. Zustand: Brand New. 136 pages. 9.00x6.00x0.79 inches. In Stock.

Paperback. Zustand: Brand New. 270 pages. 7.00x0.50x8.90 inches. In Stock.

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Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: Brand New. 524 pages. 7.50x1.05x9.25 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.MarketingOps 3.0 presents a practical framework for redesigning Marketing Operations as the orchestration layer of the modern enterprise. Drawing on Greg Kihlström's work with global brands facing the need to transform the way they work to harness the power of AI and other advancements, the book traces the path from MarketingOps 1.0 and 2.0 to a hybrid operating model in which humans and agents share defined roles, accountability, and decision rights.This book introduces Commercial Operations Orchestration (CO2) as the structural answer to enterprise fragmentation, while examining the role of humans and the agents they will manage in the Business-to-Agent-to-Consumer (B2A2C) economy. It formalizes Return on Agent (ROA) as the economic measure of the hybrid workforce. A running case study, supporting toolkits, and a one-page scalable operating model illustrate how to apply the framework for your business. The book also addresses governance, ethics, talent design, and the roadmap to a unified Commercial System spanning marketing, sales, and customer experience.Chief marketing officers, Marketing Operations leaders and practitioners, RevOps, and digital transformation practitioners will benefit from MarketingOps 3.0's operating model that they can use to govern autonomous work, coordinate decisions across the customer lifecycle, and compete in a machine-mediated market.…

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - 'We're investing in AI.' It's on the slide, everyone nods, and five people in the room just pictured five different machines: a chatbot, a forecasting model, a content engine, an autonomous agent with a corporate card, a spam filter someone's had running since 2019. Nobody notices they disagree, because one word covered all of it.That's the most expensive word in your budget meeting. A label that means everything can't be budgeted, governed, assigned, or measured. You can't put a line item against 'AI.' You can't tell a board what you bought. You can't write a policy for a category that spans autocomplete and an agent issuing refunds in your company's name.Here's the good news: 'AI' is about to fade the way 'electric' dropped off 'electric light' - into infrastructure nobody bothers to name. That fade is an opening. Drop the umbrella term and a real vocabulary appears underneath it. The four things AI actually does. How each one gets built, which is where most of your bill and most of your risk quietly live. What each one has to earn before you can trust it in front of a customer. And the question the whole book turns on - which uses get to disappear into the plumbing, and which have to keep their name because being wrong about them costs too much.Greg Kihlström has had more than 200 conversations a year with senior enterprise leaders who are all pouring money into the same one-word objective. Drawing on that vantage and a career spent making this work on Monday, not narrating it from the sidelines, he hands CMOs, CX and service leaders, and the CEOs and COOs above them a method they can run on any pitch, any tool, any line in next year's plan. Every example gets decomposed the same way, so it can't collapse back into 'AI-powered' mush.Stop saying 'AI' in the rooms where money, accountability, and risk get decided. Then watch the conversation get specific enough to be worth having.…

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.…