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Sprache: Englisch
Verlag: Peter Lang Publishing Inc, United States, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den WarenkorbPaperback. Zustand: Very Good. This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Sprache: Englisch
Verlag: Peter Lang Inc., International A, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
Anbieter: Books From California, Simi Valley, CA, USA
Paperback. Zustand: Very Good.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, 2015
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den Warenkorbkart. Zustand: Sehr gut. VII, 458 S. ; 23 cm, Tadelloses Exemplar. - Introduction: The Integrated Public Diplomacy Perspective -- GUY J GOLAN & SUNG-UN YANG -- Foundations -- U S Public Diplomacy Since - : The Challenges of Integration -- MICHAEL D SCHNEIDER -- Public Diplomacy in NGOs -- OLGA ZATEPILINA-MONACELL -- The Evolving Links Between International Public -- Relations and Corporate Diplomacy -- SARABDEEP K KOCHHAR & JUAN-CARLOS MOLLEDA -- Public Diplomacy and Public Relations: -- Will the Twain Ever Meet? -- NANCY SNOW -- The functions of International Public Relations and Public Diplomacy -- Application of Relationship Management to -- Public Diplomacy -- EYUN-JUNG KI -- Application of Issues and Crisis Management to -- Public Diplomacy -- JANGYUL ROBERT KIM -- Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally -- KELLY VIBBER & JEONG-NAM KIM -- Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations -- KRISTI S GILMORE & RICHARD D WATERS -- Ethical Visions for Public Diplomacy as International Public Relations -- HUA JIANG -- Nation Brands and Country Reputation -- Public Diplomacy and Competitive Identity: Where's the Link? -- SIMON ANHOLT -- Repairing the "Made-in-China" Image in the U S and U K : Effects of Government-supported Advertising -- KINETA HUNG -- Taking It to the Streets: The Evolving Use ofVNRs as a Public Diplomacy Tool in the Digital Age COLLEEN CONNOLLY-AHERN & LIAN MA -- Conceptualizing International Broadcasting as Information Intervention -- SHAWN POWERS & TAL SAMUEL-AZRAN -- Engaging Domestic and Foreign Publics -- Contextual Meaning -- BRUCE W DAYTON & DENNIS F KINSEY -- The Importance of Diaspora Communities as Key Publics for National Governments Around the World VANESSA BRAVO -- Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy AIMEI YANG -- Live Tweeting at Work: The Use of Social Media in Public Diplomacy JUYAN ZHANG & SHAHIRA FAHMY // u.a. ISBN 9781433126871 Sprache: Englisch Gewicht in Gramm: 608.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. Editor(s): Golan, Guy J.; Yang, Sung-Un. Num Pages: 458 pages. BIC Classification: GTC. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 22. Weight in Grams: 656. . 2014. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2014
ISBN 10: 1433126877 ISBN 13: 9781433126871
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In den WarenkorbZustand: New. 458.
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In den WarenkorbZustand: New. In.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. International Public Relations and Public Diplomacy | Communication and Engagement | Guy J. Golan (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2014 | Peter Lang | EAN 9781433126871 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
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In den WarenkorbZustand: New.
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In den WarenkorbPaperback. Zustand: Brand New. 1st edition. 480 pages. 8.80x6.00x1.10 inches. In Stock.
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In den WarenkorbZustand: New. Editor(s): Golan, Guy; Wanta, Wayne; Johnson, Thomas M. Series: Routledge Communication Series. Num Pages: 492 pages, 47 black & white tables. BIC Classification: JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 228 x 152 x 27. Weight in Grams: 690. . 2009. 1st Edition. paperback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2017
ISBN 10: 1433126885 ISBN 13: 9781433126888
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Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2017
ISBN 10: 1433126885 ISBN 13: 9781433126888
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Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2017
ISBN 10: 1433126885 ISBN 13: 9781433126888
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Sprache: Englisch
Verlag: Peter Lang Publishing Inc, 2017
ISBN 10: 1433126885 ISBN 13: 9781433126888
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In den WarenkorbZustand: New. 2017. New edition. Hardcover. . . . . . Books ship from the US and Ireland.
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In den WarenkorbZustand: New. In.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
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In den WarenkorbHardcover. Zustand: Brand New. 1st edition. 488 pages. 9.29x6.30x1.22 inches. In Stock.
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In den WarenkorbZustand: New. Editor(s): Golan, Guy; Wanta, Wayne; Johnson, Thomas M. Series: Routledge Communication Series. Num Pages: 488 pages, 47 black & white tables. BIC Classification: JFD. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 163 x 31. Weight in Grams: 812. . 2009. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.