George babu p (14 Ergebnisse)

paperback. Zustand: Very Good.

Zustand: New. pp. x + 174.

Zustand: New. pp. viii + 183 Illus., Maps.

Hardbound. Zustand: As New. New. Contents Preface. Introduction. 1. International tourism historical perspectives. 2. International tourism trends. 3. International tourism contemporary issues. 4. World geography concepts. 5. World geography applications. 6. Tourism a community based approach. Bibliography. International Tourism World Geography and Developmental Perspectives has been framed as a supplementary text to the mainstream textbooks available to the learner. The major topical areas included are the historical development of tourism contemporary issues and future trends concepts and applications of tourism geography and community based tourism. Written in a jargon free and engaging style this is a student friendly text and is expected to be a vital introduction to this exciting ever changing area of study. 184 pp. …

Hardbound. Zustand: As New. New. Contents Foreword. Preface. 1. Pilgrimage tourists to Varanasi (Kashi) critique of the theories and a search for self organised patterns in space and time/Rana P.B. Singh and John M. Malville. 2. Tourism and the changing face of Goa/Zelia Breda. 3. SERICSAT The development of a preliminary instrument of measure service recovery satisfaction in tourism/Babu P. George and G. Anjaneya Swamy. 4. Sustainable eco tourism a catalyst for socio economic development/B.B. Parida and Sampad Kumar Swain. 5. Indian tourism issues challenges and outlook/Aparna Raj Parul Parihar and Santosh Kr. Upadhyay. 6. Tourism and environmental quality some principles and experiences in the Indian context/Gopal Poyyamoli and Babu P. George. 7. Tourism destination management/Renu Malra. 8. Tourism curriculum designing for bridging the gap between industry and education needs/Ranbir Singh. 9. Marketing strategies for the promotion of tourism destinations a case study/K. Mohan. 10. Laws preservation of monuments and tourism in India/Pallavi Gupta and Anuradha. 11. The role of tour operators in creating the total holiday experience some fresh musings/Purva G. Hegde Desai. 12. HRD practices in the Indian tourism sector an overview/Sampad Kumar Swain. 13. New product development for tourism a study in Pondicherry Region/Z. Nihmathullah. 14. Tourism business the E Horizon/Jagdeesh Pandian. Although tourism in India has already grown as a highly complex practice nothing that happens here gets documented for further reflections. Needless to say tourism theory here is still at its infancy. Wisdom acquired through years of industrial practice remains at the tacit level which causes difficulties in it being communicated to others. What we have are theoretical models developed elsewhere not in anyway connected with the native practice. Also many of these models are laden by theories that preceded the development of practice and thus are still hypothetical. It is not that theories should always succeed practice but that all good social theories have a cultural logic which can come about only when the theories are contextualized within the elements of native practice. This being the case there are a lot of lapses and lacunas with respect to Indian tourism that we have to look urgently upon. A body of situated theoretical and applied knowledge about tourism in India is an urgent need of the time. For the Indian tourism industry to be in control of its destiny theoretical sophistication as well as recursive reflections of the practice in the light of theory is a foundational prerequisite. The present volume Advancements in Tourism Theory and Practice Perspectives from India is to be seen in this backdrop. It aims to compile together strands of thought by tourism theoreticians and practitioners which serve as a truthful reckoner of the present level of scientific knowledge about Indian tourism. 294 pp.…

Contents Preface 1 Tourism in Crete a Swot analysis Karagiannis Stefanos 2 Tourism marketing cases from Albania and Macedonia Liljana Elmazi and Jovan Stojanoski 3 Strategic tourism marketing in Kenya reflections on the Nyanza Western region Roselyne N Okech 4 Marketing management of Serbian tourism Slobodan Cerovic 5 Application of marketing concept within the airline industry the case of Albania Areti Stringa 6 On line advertising and distribution of touristic services Tatjana Petkovska Mirchevska and Nada Sekulovska 7 Community based tourism bringing marketing closer to the society Babu P George 8 Comparative tourism marketing case studies Liljana Elmazi and Alexandru Nedelea 9 Kalypso adventures a case study of innovation entrepreneurship and niche marketing Manoj Edward and Babu P George In its days infancy tourism marketing theory was nothing but simple applications of the generic theory of marketing Over a period of time it has grown as a disciplinary area worthy of studying itself Yet what came to mind when we thought about tourism marketing was s set of universally applicable theories and their unproblematic applications in the specific case of the tourism industry However many recent studies have highlighted the fallacy of this approach Social science theory in general is culturally sensitive In relatively stable and slowly evolving cultures theories may take more static forms But tourism theory mostly is about dynamic floating and every changing populations and these characteristics do not lend themselves to rigid frameworks or universality The relevance of the present book aptly titled Comparative Tourism Marketing should be viewed in this context We understand the fallacy of the hope of generalizability and have not attempted it as an overarching scheme Instead we asked the contributors of this volume to go into the depths of specific marketing situations to identify what is unique and what is more general To the critic who might ask what the purpose of science is when the kernel is unique our response is two fold one the poetic pleasure of realizing uniqueness in phenomena two getting exposed to uniqueness in different contexts will help to sharpen our senses to anticipate find out and respond to uniqueness in phenomena that we will encounter in the future With a wide variety of papers over an equally wide variety of marketing related themes the present volume aims to satisfy the diverse needs of diverse audience jacket 354 pp.…

Zustand: New.

Zustand: New. In English.

Paperback. Zustand: Brand New. 342 pages. 9.01x5.98x0.79 inches. In Stock.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 1st edition. 324 pages. 9.00x6.25x1.00 inches. In Stock.

Zustand: New. Anne George, MD, MBBS, DGO, Dip Acupuncture, is an Associate Professor in the Department of Anatomy at the Government Medical College, Kottayam, Kerala, India. She has worked in several international labs, including the laboratories at L.

Zustand: New. In English.