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Sprache: Englisch
Verlag: Bis B.V., Uitgeverij (BIS Publishers), 2016
ISBN 10: 9063694458 ISBN 13: 9789063694456
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Zustand: New. Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, a.
Gebunden. Zustand: New. Über den AutorEric Quint is former Senior Vice President and Chief Brand and Design Officer at 3M Company (United States) and former Vice President and Head of Design Management and Consulting at Royal Philips (the Netherland.
Sprache: Englisch
Verlag: BIS Publishers B.V. Sep 2016, 2016
ISBN 10: 9063694458 ISBN 13: 9789063694456
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Strategic Design | 8 Essential Practices Every Strategic Designer Must Master | Gerda Gemser (u. a.) | Taschenbuch | 228 S. | Englisch | 2016 | BIS Publishers | EAN 9789063694456 | Verantwortliche Person für die EU: BIS Publishers, Jablonskistr. 27, 10405 Berlin, max[dot]erbe[at]laurencekingverlag[dot]de | Anbieter: preigu.