G lazar (49 Ergebnisse)

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. 10. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780521406512. …

Zustand: New.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1994. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1994. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: New. pp. xi + 280.

SC. Zustand: Gut. Obr., 4?, 18s., in gutem Zustand, [WES144] Deu 300g.

SC. Zustand: Gut. Obr., 12s., in gutem Zustand, [SAP201], Deu 300g.

Softcover. First Edition, First Printing. Octavo, vi, vii, 351 pages. In Very Good condition. Paperback binding. Spine blue with black lettering. Covers show extremely light wear. Text block has minimal wear to the edges. Illustrated. First edition, first printing. Inscribed by the author. NOTE: Shelved in Netdesk Column H, ND-H. 1379702. FP New Rockville Stock. …

Zustand: Good. : Este libro explora cómo el examen y la aplicación del comportamiento del consumidor son fundamentales para la planificación, el desarrollo y la implementación de estrategias de marketing exitosas. Con un enfoque empírico y de segmentación de mercado, este libro se centra en cómo Internet ha cambiado la forma en que las personas obtienen información sobre posibles compras, brindando a los lectores el material más actualizado sobre cómo la tecnología está cambiando sus vidas como consumidores. Los treinta y dos mini-casos ayudan a los lectores a aprender aplicando la teoría, basándose en las noticias comerciales actuales para demostrar conceptos específicos del comportamiento del consumidor. Esta edición ahora incluye treinta y dos mini-casos de aprendizaje activo. Se establece un modelo claro de toma de decisiones del consumidor en cada capítulo para facilitar el aprendizaje presentado en el primer capítulo, este modelo sirve como marco estructural para los conceptos: los componentes básicos examinados en los siguientes capítulos. El capítulo final del libro une todos estos conceptos para que los lectores vean las interrelaciones y la relevancia de los conceptos individuales para la toma de decisiones del consumidor. EAN: 9780131688803 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Consumer Behavior Autor: Leon G. Schiffman| Leslie Lazar Kanuk Editorial: Prentice Hall Idioma: en Páginas: 615 Formato: tapa dura Año de publicación: 1983.…

Zustand: New.

Soft cover. Zustand: Very Good. 1st Edition.

Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In.

Softcover. Zustand: gut. 2008. This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. Preface Part One: Introduction 1) An introduction to the study of Consumer Behavior 2) Consumer Research 3) Market Segmentation Part Two: The Consumer as an Individual 4) Consumer Decision Making 5) Consumer Motivation 6) Personality and Consumer Behavior 7) Consumer Perception 8) Consumer Learning 9) Consumer Attitude Formation and Change 10) Communication and Consumer Behavior Part Three: Consumers in Their Social and Cultural Settings 11) Reference Groups and Family Influences 12) Social Class and Consumer Behavior 13) The Influence of Culture and Subculture on Consumer Behavior 14) Cross-Cultural Consumer Behaviour: An International Perspective Part Four: More on the Consumer's Decision-Making Process 15) Consumer Influence and the Diffusion of Innovations 16) Consumer Decision Making - Again Consumer Behaviour A European Outlook Leslie Lazar Kanuk Leon G. Schiffman Havard Hansen BWL Wirtschaft Betriebswirtschaft Management Marketing Vertrieb ISBN-10 0-273-70401-X 027370401X ISBN-13 978-0-273-70401-0 9780273704010 Sales In englischer Sprache. 512 pages. 26,4 x 19,4 x 2,2 cm.…