Francesca merlin (12 Ergebnisse)

Zustand: New.

Zustand: New. 2023. paperback. . . . . . Books ship from the US and Ireland.

Buch. Zustand: Neu. Neuware - This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deciency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.…

Zustand: New. 2023. paperback. . . . . .

Zustand: New. In English.

Buch. Zustand: Neu. Names in Times of Crisis | Age of pandemics, energetic deficiency, and war | Paola Cotticelli-Kurras (u. a.) | Buch | 338 S. | Englisch | 2025 | Narr | EAN 9783381133314 | Verantwortliche Person für die EU: Narr Francke Attempto Verlag GmbH + Co. KG, Narr Francke Attempto Verlag GmbH + Co. KG, Dischingerweg 5, Dischingerweg 5, 72070 Tübingen, info[at]narr[dot]de | Anbieter: preigu.…

Hardcover. Zustand: Brand New. 271 pages. 8.25x5.75x0.75 inches. In Stock.

Zustand: New. Research on the relationship between health and the environment in a postgenomic context is increasingly aimed at understanding the various exposures as a whole, simultaneously taking into account data pertaining to the biology of organisms and the physi.

Taschenbuch. Zustand: Neu. Integrative Approaches in Environmental Health and Exposome Research | Epistemological and Practical Issues | Élodie Giroux (u. a.) | Taschenbuch | xvii | Englisch | 2024 | Springer | EAN 9783031284342 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research on the relationship between health and the environment in a postgenomic context is increasingly aimed at understanding the various exposures as a whole, simultaneously taking into account data pertaining to the biology of organisms and the physical and social environment. Exposome research is a paradigmatic case of this new trend in environmental health studies. This book takes a multidisciplinary approach focusing on the conceptual, epistemological, and sociological reflections in the latest research on environmental and social determinants of health and disease. It offers a combination of theoretical and practical approaches and the authors are scholars from a multidisciplinary background (epidemiology, geography, philosophy of medicine and biology, sociology). Crucially, the book balances the benefit and cost of the integration of biological and social factors when modelling aetiology of disease.…

Hardcover. Zustand: Brand New. 271 pages. 8.25x5.75x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Les mutations génétiques sont-elles le fruit du hasard, ou ont-elles lieu en vue de l'adaptation des organismes à leur environnement Depuis la publication de L'Origine des espèces de Darwin en 1859, le rôle du hasard dans l'origine de la variation chez les organismes vivants est au coeur de nombreuses controverses tant scientifiques que philosophiques. Aujourd'hui, à la lumière des recherches des trente dernières années sur les mécanismes de mutation, doit-on considérer que le lien entre hasard et variation, au coeur de la théorie classique de l'évolution, est remis en question Sommes-nous en train d'assister à un véritable bouleversement de ce cadre théorique, qui devrait dès lors intégrer des idées à penchant lamarckien afin de rendre compte de certains types de mutation génétique Le but du présent ouvrage est d'interroger la légitimité de cette remise en cause, fondamentale pour la biologie. En analysant les différents usages que les biologistes font de la notion de hasard au sein de leurs modèles et théories, Francesca Merlin soutient que les développements récents en biologie ne mettent pas en question le pilier central de la conception traditionnelle, darwinienne, de l'évolution, à savoir le caractère 'au hasard' des mutations génétiques.…