PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
EUR 16,17
Anzahl: 2 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Zustand: New. 2025. paperback. . . . . . Books ship from the US and Ireland.
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
EUR 15,93
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 334 pages. 9.21x6.14x0.91 inches. In Stock.
EUR 13,81
Anzahl: 2 verfügbar
In den WarenkorbZustand: NEW.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Long before the invention of the internet, cookies, or digital algorithms, one company mastered the art of capturing mass consumer data and predicting buying habits. In the late 19th century, the Sears, Roebuck & Co. mail-order catalog disrupted the global retail landscape using nothing but paper, postage, and a brilliant understanding of logistics.By tracking the exact zip codes, seasonal ordering patterns, and material desires of isolated rural farmers, Sears built the world's first analogue database. They didn't just sell products; they anticipated needs. They knew when a family would require a new sewing machine or an entire pre-fabricated house, scaling their supply chain to match localized demand perfectly.This book deconstructs the hidden marketing mechanics of the original 'Everything Store.' We explore how Sears weaponized the USPS to eliminate middlemen, how they designed their catalog pages to maximize eye-tracking, and how their iron-clad return policy built unprecedented brand trust.For modern entrepreneurs, the lessons of the analog era are profoundly relevant. Discover how to apply these foundational principles of data collection, frictionless logistics, and customer retention to thrive in the hyper-competitive digital e-commerce landscape.
Sprache: Englisch
Verlag: Olympia Publishers Jun 2025, 2025
ISBN 10: 1835430783 ISBN 13: 9781835430781
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Postal Algorithms | How the Sears Catalog Invented Predictive Analytics a Century Before [.] | Gregory Finch | Taschenbuch | Englisch | epubli | EAN 9783565284856 | Verantwortliche Person für die EU: Neopubli GmbH (Imprint: epubli), Köpenicker Str. 154a, 10997 Berlin, produktsicherheit[at]epubli[dot]com | Anbieter: preigu.