ewan stuart (9 Ergebnisse)

Zustand: Bueno. : Este libro recopila cuatro novelas de diferentes autores: 'Soy el Fuego' de Stuart Woods, 'Ríos de Oro' de Janet Edmonds, 'La Cabina de Cristal' de Robert P. Davis y 'Águila en Peligro' de Ewan Clarkson. Publicado por Reader's Digest Selecciones, este volumen ofrece una variedad de historias en un solo libro, ideal para los amantes de la lectura que buscan diversidad y emoción. EAN: 9788488746320 Tipo: Libros Categoría: Literatura y Ficción Título: Soy el Fuego - Ríos de Oro - La Cabina de Cristal - Águila en Peligro Autor: Stuart Woods| Janet Edmonds| Robert P. Davis| Ewan Clarkson Idioma: es-ES Formato: tapa dura.

Softcover. Zustand: Fine. Second printing. Trade paperback. Fine in pictorial wrappers.

Softcover. Zustand: Very Good. Light crease to spine, lower edge dustmarked.

Zustand: New. pp. 390.

Paperback. Zustand: Brand New. 260 pages. 9.21x6.14x0.91 inches. In Stock.

Kartoniert / Broschiert. Zustand: New.

Zustand: New. pp. 260.

Gebunden. Zustand: New.

First edition of this thorough history of public relations. Octavo, original half cloth. Presentation copy, inscribed by the author on the half-title page, "For John: For the greater good to prevail, we need to give ourselves a greater public, Best Stuart Ewen." Fine in a fine dust jacket. The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.âThe crowd is now in the saddle,â warned Ivy Lee, one of America's first corporate public relations men. âThe people now rule. We have substituted for the divine right of kings, the divine right of the multitude.â Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitionersâ"from Edward Bernays to George Gallupâ"exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.