Zustand: New. Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more. Num Pages: 352 pages, Illustrations. BIC Classification: UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 23. Weight in Grams: 562. . 2005. Paperback. . . . . Books ship from the US and Ireland.