Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 117,01
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 235 pages. 9.26x6.11x0.51 inches. In Stock.
Sprache: Englisch
Verlag: Springer, Springer Gabler, 2024
ISBN 10: 3658437758 ISBN 13: 9783658437756
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified Above all: Can the process be replicated How do brand makers deal with the complexity of the phenomena of cities and city brands How do they give the arduous process of creating a city brand a reasonable chance of success How do brand makers deal with the often biting criticism from outside and the nagging self-doubt Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules foreffective city branding are outlined.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts City images emergefrom complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.nal criticism and self-doubts City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined.City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussedcond.
Anbieter: Buchpark, Trebbin, Deutschland
Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Area of influence: Design.- Area of influence: Material purchasing.- Area of influence: Materials.- Area of influence: Production before heat treatment.- Area of influence: Heat treatment.- Area of influence: Production after heat treatment.- Area of influence: Operating conditions.
Zustand: Sehr gut. 284 S. Als Mängelexemplar gekennzeichnet, Lagerspuren vorhanden Sprache: Deutsch Gewicht in Gramm: 495.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 59,97
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In German.
Sprache: Deutsch
Verlag: transcript|transcript Verlag, 2023
ISBN 10: 3837666425 ISBN 13: 9783837666427
Anbieter: moluna, Greven, Deutschland
EUR 39,00
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In kapitalistischen Gesellschaften ist die Bedrohung eines oekonomischen Scheiterns allgegenwaertig. Besondere Aufmerksamkeit von Historiker*innen verdient der spezifische soziale Umgang mit scheiternden Kredit- und Schuldbeziehungen. Eric Haeusler nimmt sich .
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 90,60
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 250 pages. German language. 9.25x6.10x0.53 inches. In Stock.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - In kapitalistischen Gesellschaften ist die Bedrohung eines ökonomischen Scheiterns allgegenwärtig. Besondere Aufmerksamkeit von Historiker\*innen verdient der spezifische soziale Umgang mit scheiternden Kredit- und Schuldbeziehungen. Eric Häusler nimmt sich in einer praxisorientierten Quellenanalyse fast 600 Berner Geldstagsrödel (Konkursakten) an. Er beschreibt über 150 Jahre hinweg die Alltäglichkeit des Scheiterns und interpretiert in interdisziplinärer Perspektive den Geldstag als Verfahren, das den bedrohten Haushalten immer auch Zukunftsperspektiven eröffnete. Dieses solidarische Konkursregime weicht deutlich vom Leitmotiv des herrschenden Konkursnarrativs - Nichts als Elend! - ab.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Ökonomisches Scheitern | Solidarische Praktiken in Bern 1750-1900, 1800 - 2000. Kulturgeschichten der Moderne 15 | Eric Häusler | Taschenbuch | 284 S. | Deutsch | 2023 | Transcript Verlag | EAN 9783837666427 | Verantwortliche Person für die EU: transcript Verlag, Gero Wierichs, Hermannstr. 26, 33602 Bielefeld, live[at]transcript-verlag[dot]de | Anbieter: preigu.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Wie Städte zu Marken werden | Stadtmarken zielgerichtet und umsichtig entwickeln | Eric Häusler (u. a.) | Taschenbuch | ix | Deutsch | 2023 | Springer Gabler | EAN 9783658414559 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.