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Verlag: Harry N. Abrams, 2004
ISBN 10: 158479352XISBN 13: 9781584793526
Buch
Zustand: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.
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Gebraucht ab EUR 5,59
Verlag: M Q Publications, 2006
ISBN 10: 1846010543ISBN 13: 9781846010545
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Buch
Paperback. Zustand: Good. Jayjay Studios (illustrator). The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Gebraucht ab EUR 3,17
Verlag: Chronicle Books LLC, 2007
ISBN 10: 0811858006ISBN 13: 9780811858007
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Very Good. Spi. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Gebraucht ab EUR 9,24
Verlag: Adams Media Corporation, 2011
ISBN 10: 1440506590ISBN 13: 9781440506598
Anbieter: Better World Books, Mishawaka, IN, USA
Buch
Zustand: Good. The wild and wanton ed. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Verlag: Penguin Books, 1956
Anbieter: World of Rare Books, Goring-by-Sea, SXW, Vereinigtes Königreich
Zustand: Fair. 1956. First Published. 277 pages. Paperback book with pictorial cover. Slight cracking to binding, pages remain attached. Pages are lightly tanned throughout. Water staining to bottom edge of first few pages, text remains unaffected. Pencil inscription to rear free endpaper. Paper cover has moderate edgewear with small tears and creasing. Slight curling to corners. Light tanning to spine and edges. Water staining to spine. Wear marks overall.
Verlag: Manise, 2004
ISBN 10: 2841982289ISBN 13: 9782841982288
Anbieter: Ammareal, Morangis, Frankreich
Buch
Hardcover. Zustand: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Jaquette abîmée. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Damaged dust jacket. Ammareal gives back up to 15% of this book's net price to charity organizations.
Verlag: GRIN Verlag, 2015
ISBN 10: 3668077576ISBN 13: 9783668077577
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. The benefits of globalisation not only influence people in their daily lifes, but can also be applied to the way in which companies organise themselves as well as operate in their home and foreign markets. The rise of global companies that sell and market products in foreign countries affected organisational work and created the need for global marketing strategies. In order for these strategies to work the different cultural backgrounds and values of customers need to be taken into account. Mooij supports this idea by pointing out, that in order for marketing or advertising to be effective it 'must include values that match the values of the consumers being addressed' (Mooij, 1998, p.91). Mooij explains further, that the way in which consumers behave and are motivated largely depends on their culture, which is why marketing strategies need to be relevant to the culture of the consumer they are trying to address (Mooij M. D., 1998). This explains why marketing managers today face a number of challenges and are influenced by the cultural identity of the country they are marketing a product in. Asia has one of the largest economies of the world which makes it extremely attractive for companies seeking to expand globally. East Asia alone is home to about 20 percent of the world's population and is likely to make up an equally high share of the world trade (Chaze, 2010). In the following, this essay will try to explain how the Asian culture in terms of group, family and status orientation might culturally influence the way in which foreign companies market their products to Asian consumers as well as discuss possible practical measures that should be taken by international marketers in this context.
Verlag: St. Martin's Publishing Group 2024-04-16, 2024
ISBN 10: 1250285682ISBN 13: 9781250285683
Anbieter: Blackwell's, London, Vereinigtes Königreich
Buch
hardback. Zustand: New. Language: ENG.
Verlag: Oxford University Press, 2017
ISBN 10: 0198749619ISBN 13: 9780198749615
Anbieter: Saint Georges English Bookshop, Berlin, Deutschland
Buch
Hardcover. Zustand: Very Good. Zustand des Schutzumschlags: Very Good. Privately owned, unclipped jacket showing light edge wear, unmarked text, Ships from BerlinBookshop bxn24.
Verlag: LIGHTNING SOURCE INC, 2022
ISBN 10: 1778227309ISBN 13: 9781778227301
Anbieter: moluna, Greven, Deutschland
Buch
Zustand: New. Aldarwish, Lottie (illustrator).