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Paperback. Zustand: New. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.…

Soft cover. Zustand: Very Good. 1st Edition. as new unused.

Zustand: NEW.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.…

Zustand: new.

Zustand: New.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Brossura. Zustand: new. A cura di De Ceglia F. P. Roma, 2024; br., pp. 320, cm 16,5x24. (Viella Historical Research. 26). Libro.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. 2023. Paperback. . . . . .

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: New. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. …

Zustand: New.

Paperback. Zustand: New. This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends, digital transformation, and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and profitability.Approaching luxury from a realistic brand management perspective, this book works step-by-step through a typical luxury course structure, covering sustainability, heritage, emerging brands, digital marketing and analytics, curation, intellectual property, and start-ups. Each chapter is illustrated by a relevant international case study and further examples, as well as reflective questions to help gain insight from contemporary practice.With additional PowerPoint slides and a test bank of questions available online, this comprehensive textbook should be core reading for postgraduate students studying luxury brand management or luxury strategy. …

Zustand: New. In English.

Zustand: New.

Zustand: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. 2023. 1st Edition. Paperback. . . . . .

Zustand: New.

Zustand: New. In English.

Zustand: As New. Unread book in perfect condition.

Paperback. Zustand: Brand New. 320 pages. 9.45x6.69x0.79 inches. In Stock.

Zustand: NEW. Roma: Viella, 2024 9791254695159 Viella historical research 26 809 322 p. : indice, biografia ; 24 cm. In this volume you will find stories about hyperactive relics, ghosts in spiritual or bodily form, as well as accounts of the dead being conjured, resurrected, and brought back to life from decomposing matter. This is not so much for the purpose of assembling a kind of Neapolitan Wunderkammer, but rather to allow these bodies in physical or spiritual form, or sometimes both at the same time to speak as protagonists, and to offer their own contribution to the historical anthropology of the Kingdom of Naples. This volume explores the boundaries between body and spirit, life and death, as well as the natural, preternatural, and supernatural in the long early modern era in southern Italy. In this volume you will find stories about hyperactive relics, ghosts in spiritual or bodily form, as well as accounts of the dead being conjured, resurrected, and brought back to life from decomposing matter. This is not so much for the purpose of assembling a kind of Neapolitan Wunderkammer, but rather to allow these bodies in physical or spiritual form, or sometimes both at the same time to speak as protagonists, and to offer their own contribution to the historical anthropology of the Kingdom of Naples. This volume explores the boundaries between body and spirit, life and death, as well as the natural, preternatural, and supernatural in the long early modern era in southern Italy. De Ceglia,Francesco Paolo.…

Paperback. Zustand: New. Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.Managing Luxury Brands offers comprehensive coverage of key and cutting-edge topics in luxury brand management. Examining the socio-cultural contexts of luxury and the ways in which prestige brands create meaning, it presents a framework for understanding, analysing and developing a modern luxury brand. Unlike many other texts, it also explores the environmental and social impact of luxury, sustainable luxury and the opportunities of new technological innovations including the metaverse, artificial intelligence and non-fungible tokens (NFTs).With case studies and examples from a range of brands including Ferrari, Balenciaga and Shang Xia, Managing Luxury Brands brings together insights from leading academics in the field from across the globe who draw on extensive consulting and industry experience. Supported by a range of features which include learning objectives, discussion questions and chapter summaries, accompanying online resources consist of lecture slides for each chapter. This textbook is an invaluable resource for any student studying luxury brand management.…