Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 79,12
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 120 pages. 10.00x7.00x10.00 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 194,16
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 452 pages. 8.27x5.83x1.02 inches. In Stock.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 195,87
Anzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. 426 pages. 8.25x6.00x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Springer International Publishing, 2019
ISBN 10: 3030276929 ISBN 13: 9783030276928
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.