Edited by premjit sharma (1 Ergebnisse)

Contents Preface 1 Introduction 2 Strategic marketing planning 3 Marketing environment 4 Market segmentation and positioning 5 Buying motives 6 Food and agricultural marketing 7 Pricing 8 Agriculture marketing channels 9 Wholesalers and retailers 10 Advertising and publicity 11 Marketing communication 12 Personal selling 13 Agricultural marketing control Bibliography IndexIndian Agriculture arguably the backbone of India?s economy is highly dependent on the spatial and temporal distribution of monsoon rainfall India?s population is growing faster than its ability to produce rice and wheat Agriculture in India is the means of livelihood of almost two thirds of the workforce in the country A better approach is to perform an annual comprehensive review of markets and opportunities then make long-term strategic decisions without the distractions of day to day marketing and sales activities Daily decisions then fit into the company?s overall strategic marketing goals 304 pp.…