Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2015
ISBN 10: 1442244089 ISBN 13: 9781442244085
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Inc., 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
EUR 1,57
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2004
ISBN 10: 074253068X ISBN 13: 9780742530683
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
EUR 5,57
Anzahl: 1 verfügbar
In den WarenkorbZustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, Incorporated, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: GridFreed, San Diego, CA, USA
paperback. Zustand: New. In shrink wrap. Looks like an interesting title!
Sprache: Englisch
Verlag: Rowman & Littlefield Publishers, 2006
ISBN 10: 0742538362 ISBN 13: 9780742538368
Anbieter: Bookbot, Prague, Tschechien
Softcover. Zustand: Fine. Abnutzung / Risse - leicht; Gebrochener Buchrucken / Seiten oder Softcover umgeknickt. (login required)(pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world.The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies.Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: McFarland & Company, Inc., 1997
ISBN 10: 0786403659 ISBN 13: 9780786403653
Anbieter: Zubal-Books, Since 1961, Cleveland, OH, USA
Zustand: New. 227 pp., hardcover, NEW!! - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
EUR 39,04
Anzahl: 15 verfügbar
In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Hay-on-Wye Booksellers, Hay-on-Wye, HEREF, Vereinigtes Königreich
EUR 16,80
Anzahl: 1 verfügbar
In den WarenkorbZustand: Fine. Unused, some outer pages have minor shelf wear, otherwise the book is in like new condition inside and out.
Verlag: Bloomsbury Academic, 2025
Anbieter: Books From California, Simi Valley, CA, USA
paperback. Zustand: Fine.
Verlag: Bloomsbury Academic, 2025
Anbieter: Books From California, Simi Valley, CA, USA
paperback. Zustand: Very Good.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 44,65
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Peter Lang Inc., International A, 2023
ISBN 10: 1433194775 ISBN 13: 9781433194771
Anbieter: Books From California, Simi Valley, CA, USA
hardcover. Zustand: Fine.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2023
ISBN 10: 1433194775 ISBN 13: 9781433194771
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
EUR 65,88
Anzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Scarecrow Press, Incorporated, 2011
ISBN 10: 0810881853 ISBN 13: 9780810881853
Anbieter: Better World Books, Mishawaka, IN, USA
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Rowman & Littlefield Pub Inc, 2014
ISBN 10: 1442244380 ISBN 13: 9781442244382
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 63,31
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. reprint edition. 197 pages. 9.00x6.00x1.00 inches. In Stock.
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2023
ISBN 10: 1433194775 ISBN 13: 9781433194771
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 69,66
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Sprache: Englisch
Verlag: Peter Lang Inc., International Academic Publishers, 2023
ISBN 10: 1433194775 ISBN 13: 9781433194771
Anbieter: PBShop.store US, Wood Dale, IL, USA
HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 76,47
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 217 pages. 8.75x7.25x0.50 inches. In Stock.
Anbieter: Kennys Bookstore, Olney, MD, USA
Zustand: New. In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. Num Pages: 210 pages, 2 tables. BIC Classification: 1KBB; HBJK; HBTB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 162 x 16. Weight in Grams: 300. . 2014. Reprint. Paperback. . . . . Books ship from the US and Ireland.
Anbieter: Pearlydewdrops, Streat, Vereinigtes Königreich
EUR 65,85
Anzahl: 2 verfügbar
In den Warenkorbhardcover. Zustand: Fine. New and unread, however there is some shelf wear on cover, including light marking and / or light creasing Shipped from the UK within 2 business days of order being placed.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 84,91
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 84,91
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.