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Zustand: New. This guide illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. This study shows how all of this has come to be and, more importantly, also where it will go. Editor(s): Thomas, Erwin K.; Carpenter, Brown H. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 210 pages, black & white illustrations. BIC Classification: 3JM; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 483. . 2001. Hardback. . . . . Books ship from the US and Ireland.