Ed s kitchen p (5 Ergebnisse)

Zustand: New. Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?' Editor(s): Kitchen, Philip J. Num Pages: 152 pages, biography. BIC Classification: 3JM; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 226 x 163 x 14. Weight in Grams: 308. . 2013. 2013th Edition. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. . 2010. Hardback. . . . . Books ship from the US and Ireland. …

Zustand: New. Editor(s): Kitchen, P. Num Pages: 221 pages, biography. BIC Classification: CB; KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2003. Softcover reprint of the original 1st ed. 2003. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Editor(s): Kitchen, P. Num Pages: 162 pages, biography. BIC Classification: KFFK; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2004. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Using 16 case study examples of marketing practice in eight countries, this volume shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture. Editor(s): Kitchen, Philip J. Num Pages: 221 pages, biography. BIC Classification: KJK; KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 140 x 17. Weight in Grams: 398. . 2003. Hardback. . . . . Books ship from the US and Ireland. …