Dudo anthony (17 Ergebnisse)

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New.

Paperback. Zustand: Brand New. 1st edition. 322 pages. 9.00x6.00x1.00 inches. In Stock.

Zustand: New. This guidebook is essential reading for all professionals in the field.

Zustand: New. In English.

Paperback. Zustand: Brand New. 252 pages. 9.00x6.00x9.00 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 204 pages. 8.75x6.00x0.50 inches. In Stock.

Zustand: New. Laura Lindenfeld is Executive Director of the Alan Alda Center for Communicating Science.John C. Besley is the Ellis N. Brandt Professor of Public Relations at Michigan State University, U.S.A. He recently published Strategic Scie.

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields.This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework. …

Taschenbuch. Zustand: Neu. Strategic Communication | New Agendas in Communication | Anthony Dudo (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Routledge | EAN 9781138184794 | Verantwortliche Person für die EU: Taylor and Francis, Taylor & Francis Verlag Gmbh, Kaufingerstr 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.…

Zustand: New. Editor(s): Dudo, Anthony; Kahlor, LeeAnn. Series: New Agendas in Communication Series. Num Pages: 204 pages, 4 black & white tables. BIC Classification: GTC. Category: (UU) Undergraduate. Dimension: 154 x 276 x 26. Weight in Grams: 316. . 2016. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.…

Zustand: New.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 191 pages. 9.25x6.25x0.75 inches. In Stock.

Hardcover. Zustand: Brand New. 252 pages. 9.00x6.00x9.00 inches. In Stock.

Zustand: New. Editor(s): Dudo, Anthony; Kahlor, LeeAnn. Series: New Agendas in Communication Series. Num Pages: 204 pages, 4 black & white tables. BIC Classification: GTC. Category: (UU) Undergraduate. Dimension: 229 x 152. Weight in Grams: 408. . 2016. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…