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Paperback. Zustand: Good. Congratulations You have been appointed manager of the world's most important brand. You need not go far to find this brand-you can find it in the mirror. Yes, you are a brand, and no one else has more at stake for your brand's success than you. Personal branding is an ongoing process; it requires a continuous improvement mindset. However, you have great incentive to embrace personal branding. Intense competition and the ease with which we can connect provide both urgency and opportunity for proactively managing your brand. Consider this book a personal branding instruction manual. We break down the personal branding process to managing the 3Ms of personal branding-Meaning, Makeup, and Message. Me consists of five parts: Part One: The Basics We realize that you may be coming to personal branding with little prior exposure to the concept or branding practices in general. Part One makes the case for the importance of personal branding, addressing misunderstandings, or myths about personal branding, and sharing an overview of branding fundamentals. Too many works on personal branding do not take these issues into consideration, but they are a good starting point before embarking on your personal branding journey. Part Two: Meaning- Who You Are Great brands are grounded in significance. They have a clear understanding of why they exist, what is happening around them, and what they must do to grow. Similarly, your personal brand cannot be built without this foundation in place. Purpose, passion, a review of your current situation, and goal setting are essential steps to complete before moving on to personal branding tactics. It is not coincidental that Meaning is the starting point for building a personal brand. You cannot create a meaningful, consistent brand without this piece being well defined. Part Three: Makeup- Building the Product Establishing Meaning orients you to what must be done to carry it out. Makeup is the product part of your brand- skill set, mindset, network of connections, and positioning. Meaning is little more than a dream if you do not invest in acquiring the knowledge, skills, attitude, and relationships that enable you to live your Meaning daily. Part Four: Message- Telling Your Story If you do not have a deep understanding of personal branding, it is possible that you equate personal branding with your online presence. Although use of social media is a prime channel for communicating with others, starting personal branding efforts here could result in Meaning and Makeup not being aligned with your messages. Before getting to the various communication channels available to send messages, reflect on the stories that define your brand. Stories are important pieces of your brand's Message. Beyond stories, you have to be familiar with the many communication channels available to send messages. Which ones are used by the audience you seek to influence serve? How can you use those channels to create value for others while enhancing your brand's exposure? Part Five: Putting it All Together Understanding the roles played by Meaning, Makeup, and Message can go a long way toward building a distinctive personal brand. However, one final piece remains that closes the loop: measuring effectiveness. Implementing a personal branding strategy must be followed up with evaluating outcomes against goals. If goals give you a target to hit, measuring performance is the check to see how close to the target you got. And, this final M empowers you to adjust your personal branding mix when results fall short of expectations. Relish the privilege of managing the world's most important brand. It can be a daunting responsibility, but the 3Ms framework shared in Me provides a course of action you can implement to create a brand that brings value to others and is rewarding to you.…

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Soft cover. Zustand: Very Good. 1st Edition. Warner Books [American] Edition, 1st printing ; 415 pp. ; illustrated ; 30 cm. ; ISBN: 0446380458; 9780446380454 ; OCLC: 49234851 ; LC: SB453 ; color illustrated stiff paper wrappers ; contributors include : Frances Perry, Lizzie Boyd, John E. Elsley, Philip Damp, Frederic Doerflinger, John Dyter, Roy Elliott, Alfred Evans, Ray Evison, Michael Gibson, A J Halstead, Roy Hay, Arthur Hellyer, Phil Kumba, F P Knight, Roy Lancaster, Alan Mitchell, John Negus, Anthony du Gard Pasley, Noel J Prockte r, Rosemary Roberts, Peter Russell, Moira Savonius, Donald Smith, James F Smith, Lionel P Smith, John Street, Mrs. Desmond Underwood, ANdrew S. White, Robin Williams, Helen Varley, Vivianne Croot, Yvonne McFarlane, Sally Walters, Michael McGuinness, Malcolm Smythe, Sue Rawkins, Eric T Budge ; pen mark page 404 ; numerous color photograph, ink drawings, plans, designs ; VG. Book. …

Zustand: New.

Softcover. Zustand: Very Good. Single issue. Quarto wrappers. 769-1,069pp. Faint water wrinkle on page edges, corners rubbed, very good. Wallace Stevens Centennial Issue. Contributions by Donald E. Stanford, Roy Harvey Pearce, Grosvenor E. Powell, Milton J. Bates, Herbert J. Stern, William H. Pritchard, George S. Lensing, Samuel French Morse, Price Caldwell, Buchsbaum, Lynette Carpenter, Ann Hayes, Robert Penn Warren, Daniel Hoffman, Elizabeth Daryush, Timothy Steele, R.L. Barth, Suzanne Doyle, Alison A. Trimpi, Helen Pinkerton, Paul West, Alvin H. Rosenfeld, James Ballowe, and Sydney Lea. …

Softcover. Zustand: Near Fine. Single issue. Quarto wrappers. 769-1,069pp. Bottom page edges bumped, thin crease on front wrapper foredge, near fine with tear on edge of wrapper. Wallace Stevens Centennial Issue. Contributions by Donald E. Stanford, Roy Harvey Pearce, Grosvenor E. Powell, Milton J. Bates, Herbert J. Stern, William H. Pritchard, George S. Lensing, Samuel French Morse, Price Caldwell, Buchsbaum, Lynette Carpenter, Ann Hayes, Robert Penn Warren, Daniel Hoffman, Elizabeth Daryush, Timothy Steele, R.L. Barth, Suzanne Doyle, Alison A. Trimpi, Helen Pinkerton, Paul West, Alvin H. Rosenfeld, James Ballowe, and Sydney Lea. …

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Hardcover. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: New. In English.

Paperback. Zustand: Brand New. 560 pages. 10.98x8.23x1.02 inches. In Stock.

Paperback. Zustand: Brand New. 560 pages. 10.98x8.23x1.02 inches. In Stock.

Soft cover. Zustand: Fine. 144 pages 27 cm OCLC 1090892 ; LCCN 44004124 LC TL770 .A38 color art deco design on stiff paper wrappers ; "The present day emphasis on old timers has progressed to the point where it has become necessary to reprint this very popular book of the forties. It was reprinted three times, and then with the movement to glow engines anre more sophisticated model aircraft it was allowed to go into limbo. Now with the growth of S.A.M. (Society of Antique Modelers) and the trend to nostalgia and the good old days, suddenly Air Age's Gas Models is a thing of the present. Just how timely is unbelievable until one reads the note on page 6, describing the shortage of balsa. Today's shortage of the same product has forced model kit manufacturers to all sorts of extremes to continue manufacturing the products which we cannot do without. In modeling, timeliness is not only today but also the yesterdays and the tomorrows, for which we should be very thankful." ; Contents: The K.G. lives again : how you can build a modern streamline version of the old record-breaking K.G. in which are combined super soaring qualities and a skyrocket climb -- Fokker D-8 contest scale : A realistic gas model of a famous World War fighter that performs like a contest plane -- Army Grasshopper : A flying model Taylorcraft O-57 that provides thrills of a full scale plane --- The answer fro gas fans :build this dual purpose national record holder, it can be flownin either Class A or B contests -- The winged Yankee : A high performance Class A gas model that is wasy to build and operate -- The G.E. Cabinette takes wing -- Controlled Lightning (Control line) -- Gas model Army Scout : a scale model of the Curtiss O-52 observation plane that is easy to build and a most consistent flier -- A record breaking gas model -- How to build a universal one-wheeler -- How to build a three-foot gas model -- Meteor on wings -- The gas Champ -- A four-foot Westerner -- Building the power-house -- An Ercoupe from Lilliput -- Timer's nightmare -- Building the Hornet -- Bird Wing gas model -- The Nationals winning Pacer -- Victory Tailless -- Ways and means of gas model success : Suggestions from an expert that will help to eliminate your crack-ups and increase flight duration -- Model airplane engine directory -- Ellipse area chart -- Wiring system diagram -- Have you discovered crinoline? -- Single-blade free-wheeling prop -- Tricky props for flighty ships -- Does aspect ration increase duration? -- Gas model wing loadings chart -- Stepping up your power -- Taming balky motors -- N.A.C.A. airfoil sections -- Gas model performance chart -- A true pitch gas prop -- Plotting sections the easy way -- Design for performance : a simple method of calculating performance of model planes by a combination of theory and experiment -- Grant airfoil sections -- How to put revs into your gas motor -- A gas model Range Finder -- Bring them down safely! : practical developments of dethermalizing models so they do not fly out of sight ; Copy of Lt. Col. Charles Oliver Fikes (1935-2020), who served in the U.S. Air Force for 22 years, at first as an aviation cadet in B-47s at Chennault AFB in 1955, and later as a B-52 pilot. He retired as a Lt. Colonel, and began a career with Eastern Airlines. He retired from Eastern in 1985. Book.…

Zustand: New.

Paperback. Zustand: Brand New. 2nd pap/psc edition. 419 pages. 11.00x8.00x1.25 inches. In Stock.

Zustand: New. In English.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory - focusing on industry-specific terminology and practices - with practitioner insights into current issues and future directions in the sports industry. This anticipated 3rd edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular 'You Make the Call' cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will:¿ Increase students' depth of knowledge about sports marketing¿ Challenge students to apply concepts to real world situations¿ Profile best practices of organizations and individuals within the sports industry as they relate to the book's content¿ Equip students to position themselves to compete for entry-level positions in sports business¿ Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor's manual.…

Hardcover. Zustand: Brand New. 400 pages. 10.00x6.61x1.02 inches. In Stock.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 420 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: New.

Paperback. Zustand: Brand New. 232 pages. 10.00x8.00x0.49 inches. In Stock.

Zustand: New. In English.

Zustand: New.

Kartoniert / Broschiert. Zustand: New. Michael J. Fetchko is President and Managing Director of ISM USA, a full-service marketing agency, as well as Co-director of the Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.Donald P. Roy is Professor of Marketing.

Paperback. Zustand: Brand New. 3rd edition. 464 pages. 10.75x8.00x1.00 inches. In Stock.

Zustand: New.