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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2013 in the subject Business economics - Miscellaneous, grade: 1,2, University of Applied Sciences Bremen, language: English, abstract: According to the Boston Consulting Group report of 2011, the Chinese apparel sector is set to become the world's second largest retail market by 2020 and will account for about 30 percent of the global apparel market's growth over the next five years. Until recent years, China has been regarded as one of the main manufacture places of western apparel companies because of its lower labor costs. Nowadays, however hand in hand with the rapidly changing economic and social situation, China has shown the world that it is also a promising consumer market. Especially, apparel retail sales have increased tremendously and therefore offer huge opportunities. Many Western clothing retailers are increasingly viewing China as a huge potential market, because of its rising middle and affluent class and Chinese consumer s increasing call for western apparel products. Western products are related with factors such as quality, modernity or also care for the environment. Furthermore, many of the global brands have less market presence in China than in other operating countries. For example, the fast fashion brand Zara only has got 92 stores, H&M had roughly 78 stores at the end of 2011, which is still very few in comparison to the number of stores these companies own in other markets. The US fashion chain Forever 21 has just entered the Chinese market at the end of 2011. Companies who win this market in the next few years will definitely top the global apparel market. However, even though the potential is huge, winning this market will not be easy. To succeed, western brands need to adapt their strategies to Chinese consumers' tastes and expectations; this includes the development of brand and company image and product tailoring to the Chinese consumer market. Any company that conducts business in China without effective methods risks a quick exit. This study has two major purposes: the first is to demonstrate why China is the future sales market for Western apparel companies and the second one to make recommendations for Western apparel companies that want to win the Chinese market.Research questionsMain questions1.What are the main factors of China's economic attractiveness 2.What could be an effective path to take when entering the Chinese market and which strategies do western apparel companies need to capture China's dynamic market Further questions1.How could the future of the Chinese retail market look like 2.Which are the barriers and.…

Zustand: New. In English.

Hardcover. Zustand: gut. 2022. Intelligent Systems and Networks In deutscher Sprache. pages.

Taschenbuch. Zustand: Neu. Intelligent Systems and Networks | Selected Articles from ICISN 2022, Vietnam | Ngoc Le Anh (u. a.) | Taschenbuch | Lecture Notes in Networks and Systems | xvii | Englisch | 2023 | Springer | EAN 9789811933967 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Intelligent Systems and Networks | Selected Articles from ICISN 2023, Vietnam | Thi Dieu Linh Nguyen (u. a.) | Taschenbuch | Lecture Notes in Networks and Systems | xiv | Englisch | 2024 | Springer | EAN 9789819947270 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2022), held at Hanoi in Vietnam. It includes peer reviewed high quality articles on Intelligent System and Networks. It brings together professionals and researchers in the area and presents a platform for exchange of ideas and to foster future collaboration. The topics covered in this book include- Foundations of Computer Science; Computational Intelligence Language and speech processing; Software Engineering Software development methods; Wireless Communications Signal Processing for Communications; Electronics track IoT and Sensor Systems Embedded Systems; etc.…

Taschenbuch. Zustand: Neu. Proceedings of the International Conference on Intelligent Systems and Networks | ICISN 2024, 22-23 March 2024, Hanoi, Vietnam | Thi Dieu Linh Nguyen (u. a.) | Taschenbuch | xiii | Englisch | 2025 | Springer | EAN 9789819755066 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Zustand: New. In English.

Zustand: New. In English.

Paperback. Zustand: Brand New. 699 pages. 9.25x6.10x1.40 inches. In Stock.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2022), held at Hanoi in Vietnam. It includes peer reviewed high quality articles on Intelligent System and Networks. It brings together professionals and researchers in the area and presents a platform for exchange of ideas and to foster future collaboration. The topics covered in this book include- Foundations of Computer Science; Computational Intelligence Language and speech processing; Software Engineering Software development methods; Wireless Communications Signal Processing for Communications; Electronics track IoT and Sensor Systems Embedded Systems; etc.…

Zustand: New. In English.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2023), held at Hanoi in Vietnam. It includes peer reviewed high impact research manuscripts, that highlight the work based on Intelligent System and Networks. The book presents ongoing research outcomes, results and cutting edge works which are of importance to professionals and academics/researchers. It covers topics such as Computational Intelligence in Language and Speech Processing; Software development methods; Wireless Communications and Signal Processing; IoT and Sensor Embedded Systems ; etc.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book presents Proceedings of the International Conference on Intelligent Systems and Networks, Hanoi, Vietnam, a collection of peer-reviewed articles accepted by ICISN 2024. It includes current research outcomes and results of cutting-edge work reported by the authors. The articles included here are very useful for researchers and industry practitioners. The scope of the proceedings include, but not limited to Foundations of Computer Science; Computational Intelligence, Language and speech processing; Software Engineering and software development methods; Wireless Communications, Signal Processing for Communications, Next-generation mobile networks, Internet-of-Things and Sensor Systems; etc. In all, this proceedings is of great value as reference in these emerging areas of research.…

Hardcover. Zustand: Brand New. 699 pages. 9.25x6.10x9.21 inches. In Stock.

Hardcover. Zustand: Brand New. 702 pages. 9.25x6.10x9.21 inches. In Stock.