Sprache: Englisch
Verlag: Vanderbilt University Press, 2010
ISBN 10: 0826516831 ISBN 13: 9780826516831
Zustand: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Zustand: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 11,71
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In den WarenkorbZustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 10,30
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In den WarenkorbHardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
paperback. Zustand: Good.
Paperback. Zustand: Very Good. 1st Ed. 261pp, octavo paperback. light uplift to cover edges, light cover wear yet wraps clean, tight binding, interior text clean.
Sprache: Englisch
Verlag: Vanderbilt University Press, Nashville, TN, 2009
ISBN 10: 0826516831 ISBN 13: 9780826516831
Erstausgabe
Paperback. Zustand: Very Good. First Edition; First Printing. 301 pages; B&W photographs. Dedication from a previous owner on half title page. Very Good condition otherwise. No other noteworthy defects. No markings on text pages. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
Anbieter: Antiquariaat Ovidius, Bredevoort, Niederlande
Zustand: Gebraucht / Used. Matig d639e.
Zustand: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
EUR 42,33
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In den WarenkorbZustand: New. In.
EUR 68,74
Anzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 301 pages. 10.25x7.25x1.00 inches. In Stock.
EUR 45,07
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In den WarenkorbZustand: New. Wardlow, Daniel L.Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consum.
Sprache: Englisch
Verlag: Taylor & Francis Inc Jun 1996, 1996
ISBN 10: 1560230770 ISBN 13: 9781560230779
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that homosexuality often entails a fully elaborated lifestyle, many details of which revolve around, and reflect differences from, mainstream society. These findings are of practical value since consumers, businesses, channels of distribution, and media forms are all segmented, addressing a diversity of attitudes and behaviors and reaching consumers through targeted marketing.In Gays, Lesbians, and Consumer Behavior, Editor Daniel L. Wardlow brings together research which builds upon the theoretical and empirical bases of consumer behavior. Each chapter contributes to an understanding of consumption in the gay and lesbian subculture and raises a series of questions and ethical concerns to guide future research in this area. Chapters center on the four broad themes of consumption rituals, presentation through consumption, discrimination and tolerance, and application and accommodation. Specific topics covered include: ritualistic consumption in a sub-cultural context lesbian consumption of lesbian imagery discrimination issues in retail customer service and hotel reservations effects of homosexual imagery on advertising gift-giving behavior among homosexuals using marketing in HIV/AIDS prevention counseling market profiling and strategy suggestions accommodating gays and lesbians as consumers in the marketplaceThe research presented in Gays, Lesbians, and Consumer Behavior draws from a diverse collection of academic disciplines and fields of inquiry to present a glimpse at the consumption behavior of gay men, lesbians, and bisexuals, and at the marketing response to these different populations. As a pioneering effort, Gays, Lesbians, and Consumer Behavior's scope is not comprehensive, but deliberately broad to allow researchers to delineate avenues for subsequent research. Many of the chapters are empirical or descriptive in nature and contain insights for academic and practitioner alike.Academics in marketing, psychology, sociology, consumer behavior, gay and lesbian studies, and cultural anthropology will find this a valuable addition to their reading material. Marketing, advertising, and retailing professionals will be able to put the information and findings to practical use as they aim to reach more consumers and broaden their audience.
EUR 118,51
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Wardlow, Daniel L.Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatment in the marketplace. Gays, Lesbians, and Consum.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 164,62
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 164,62
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
EUR 136,16
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In den WarenkorbGebunden. Zustand: New.
EUR 144,94
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In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Taylor & Francis Inc Jul 1996, 1996
ISBN 10: 1560247614 ISBN 13: 9781560247616
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware.
Zustand: New. Offers a perspective on global logistics from raw materials through production to the customer. This book explores the approaches to financial aspects of logistics, such as terms of sale, payment, documentation and insurance, enabling the reader to minimize costs without compromising quality and speed. Series: Chapman and Hall Materials Management/Logistics Series (Closed). Num Pages: 379 pages, biography. BIC Classification: KJMV5; KJMV9. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 22. Weight in Grams: 713. . 1995. Hardback. . . . . Books ship from the US and Ireland.