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Zustand: New. 2023. 1st ed. 2023. paperback. . . . . . Books ship from the US and Ireland.
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Sprache: Englisch
Verlag: Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2023
ISBN 10: 3031234081 ISBN 13: 9783031234088
Anbieter: moluna, Greven, Deutschland
Zustand: New. Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience.
Taschenbuch. Zustand: Neu. Organisational Buying | A Multidisciplinary Perspective | Daniel D Prior | Taschenbuch | xix | Englisch | 2021 | Palgrave Macmillan | EAN 9783030674137 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.With a myriad of case studies, discussion questions and prompts forfurther reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. B2B Customer Engagement Strategy | An Introduction to Managing Customer Experience | Daniel D. Prior | Taschenbuch | xv | Englisch | 2023 | Springer | EAN 9783031234088 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Zustand: New. Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Dani.
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In den WarenkorbZustand: New.