Sprache: Englisch
Verlag: Bloomsbury Academic & Professional, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
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In den WarenkorbZustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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In den WarenkorbPaperback. Zustand: Brand New. 336 pages. 9.69x7.44x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC Mär 2025, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - 'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face'--.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Marketing | Based on First Principles | Andrew Crecelius (u. a.) | Taschenbuch | Englisch | 2025 | Bloomsbury Publishing PLC | EAN 9781350327894 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC Mär 2025, 2025
ISBN 10: 1350327891 ISBN 13: 9781350327894
Anbieter: Books-by-Floh, Paderborn, Deutschland
Taschenbuch. Zustand: Neu. Neuware -An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles - all customers differ, all customers change, all competitors react, all resources are limited - provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today. 384 pp. Englisch.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
EUR 178,56
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In den WarenkorbZustand: New. In.
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In den WarenkorbHardcover. Zustand: Brand New. 388 pages. 9.69x7.44x1.00 inches. In Stock.