Cranfield malcolm (32 Ergebnisse)

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

hardcover. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a userfriendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, stepbystep templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, handson guide to implementing every single concept included in the text. New chapters and content include: A Does it Work feature throughout demonstrating examples of real successes using the processes in the bookMore substantial coverage of consumer behaviour to balance the books focus with B2B planningDigital techniques and practices brought fully up to dateAlso includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategy. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Hardcover. Zustand: Good. Good condition book without dust jacket. Boards are clean with little wear. Book has clean and bright contents.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice. The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres. This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must change Having worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Zustand: Very Good. Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Zustand: Brand New. 96 pages. 7.68x9.65x0.51 inches. In Stock.

Hardcover. Zustand: Good. Original pictorial boards, oblong, ca. 24x19cm, illustrated with b/w photographs.

Hardcover. Zustand: Brand New. 96 pages. 9.61x7.56x0.47 inches. In Stock.

Zustand: New. 2013. Hardcover. Num Pages: 96 pages, 105 blank and white photographs. BIC Classification: 1DBKEWS; 3JJPK; 3JJPN; HBTM; KNGS; WGG. Category: (G) General (US: Trade). Dimension: 245 x 197 x 11. Weight in Grams: 516. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Zustand: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 96 pages. 9.61x7.56x0.47 inches. In Stock.

Buch. Zustand: Neu. Neuware.

Buch. Zustand: Neu. Neuware - After World War II, British and North Continental European dry cargo liners operated internationally until the end of the 1970s.The three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday. Many ships which survived the War remained in service well into the 1960s while newly-built ships were only slowly developed from pre-war designs. This book looks at British and north Continental European ships which were serving international trade until the end of the 1970s. The four sections of the book cover some of the best known companies offering scheduled cargo liner services plus views of ships berthed in the UK and north continental ports, with a few overseas, and of ships underway in local rivers and waterways. A final section looks at tramp ships.…

Zustand: NEW.

Karton Karton. Zustand: Sehr gut. First Edition. 96 S. Zust: Gutes Exemplar. Schneller Versand und persönlicher Service - jedes Buch händisch geprüft und beschrieben - aus unserem Familienbetrieb seit über 25 Jahren. Eine Rechnung mit ausgewiesener Mehrwertsteuer liegt jeder unserer Lieferungen bei. Wir versenden mit der deutschen Post. Sprache: Englisch Gewicht in Gramm: 550. …

Gebunden. Zustand: New.

Gebunden. Zustand: New. KlappentextThe three decades following the end of the Second World War, before the container revolution took hold over dry cargo shipping, may be described as the Ocean Freighter Heyday.

Buch. Zustand: Neu. Bristol Port and Channel Nostalgia | Malcolm Cranfield | Buch | Gebunden | Englisch | 2013 | Bernard McCall | EAN 9781902953618 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Buch. Zustand: Neu. Ocean Freighter Heyday | Malcolm Cranfield | Buch | Gebunden | Englisch | 2026 | Mainline & Maritime | EAN 9781913797027 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Zustand: New.

Gebunden. Zustand: New. Malcolm Harper is Emeritus Professor of Enterprise Development at the Cranfield School of Management, UK.Nadiya Parekh is Assistant Professor of Management and Social Entrepreneurship at Sonoma State University, California, USA.