Chun rosa (11 Ergebnisse)

Paperback. Zustand: Very Good. This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

No jacket. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Zustand: New. In English.

Paperback. Zustand: Brand New. 288 pages. 6.14x9.21x0.75 inches. In Stock.

Zustand: New.

Zustand: New. In English.

Zustand: New. Presenting the case for reputation as a strategic tool for organizations in the 21st century this book develops a unique approach to reputation measurement and management. Num Pages: 288 pages, 20 tables, 72 line drawings. BIC Classification: KJC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 166 x 22. Weight in Grams: 598. . 2002. Hardback. . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Brand New. 1st edition. 224 pages. 9.25x6.25x0.75 inches. In Stock.

Paperback. Zustand: Brand New. 1st edition. 465 pages. 11.60x8.20x1.20 inches. In Stock. Nicole Hannig (illustrator).