Christopher caldiero (4 Ergebnisse)

Zustand: New. pp. 135.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Originalbroschur. Zustand: Wie neu. XI, 135 S. Modernism and Public Relations -- Postmodernism, Public Relations, andNeo-PR -- British Petroleum's "Voices From the Gulf with Kathleen Haspel, Ph.D -- Susan G. Komen Foundation and Planned Parenthood -- The Boy Scouts of America -- Perm State University -- SeaWorld and Blackfish -- Appendices: Key Moments in the BP Oil Spill Timeline -- BP Voices From the Gulf -- Key Moments in the Susan G. Komen/ -- Planned Parenthood Timeline -- Key Moments in the History -- of the Boy Scouts of America -- Key Events in the Penn State Timeline -- Key Moments in the SeaWorld/Blackfish Story -- SeaWorld's Response to Blackfish with Responses from the Filmmakers. ISBN 9781433125331 Sprache: Englisch Gewicht in Gramm: 225.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.…