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chapman merrill (32 Ergebnisse)
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Verkäuferbewertung
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The Product Marketing Handbook for Software, 4th Edition
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: Books From California, Simi Valley, CA, USA
Verkäuferbewertung 4 von 5 Sternen
paperback. Zustand: Very Good.
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In Search of Stupidity : Over 20 Years of High-Tech Marketing Disasters
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Zustand: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 5,03
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Sprache: Englisch
Verlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany, Berlin, 2003
ISBN 10: 1590591046 ISBN 13: 9781590591048
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 7,46
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. In Search of Stupidity is National Lampoon meets Peter Drucker. In Search of Stupidity is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work. And make no mistake, most of them did not work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events) In Search of Stupidity takes a no holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry. It offers clear, detailed analysis of what happened, why, and what you can do to avoid acting stupidly in the future. This book offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid acting stupidly. It is aimed at people in the high tech industries, both software and hardware sides of the business. The software side is more heavily represented since software is more glamorous and highly covered than the hardware. Because it is a business book, I believe it also has appeal to the general business book market and the title should attract anyone interested in the various marketing disciplines. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 11,89
EUR 8,07 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, Third Edition
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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In Search of Stupidity : Over 40 Years of High-Tech Marketing Disasters, Third Edition
Verlag: Aegis Resources, Incorporated, 2014
ISBN 10: 0967200865 ISBN 13: 9780967200866
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Zustand: As New. Leichte Rillen / Abschürfungen / Risse / Knicke. "In Search of Stupidity" is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the country's largest and best-known high-tech companies. Make no mistake: most of them did not work. Marketing wizard Richard Chapman takes readers on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), "In Search of Stupidity" is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last 20 years of the technology industry.
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Softcover. Zustand: Fine. Leichte Rillen / Abschurfungen / Risse / Knicke; Gebrochener Buchrucken; Geknickte Ecken / Seiten; Leichter Riss (Seiten). "History repeats itself, first as tragedy, second as farce." Karl Marx, Capitalist Critic. This third edition continues the mission of its predecessors, presenting a curated collection of high-tech marketing disasters--both classic and recent--that are completely avoidable. Embark on a journey through Marketing Hell, encountering figures like Steve Ballmer, eternally tormented by Windows 8 users, and Jeff Bezos, endlessly stacking unsold Fire Phones. Sundar Pichai is depicted explaining Google algorithms to forgetful Congress members, highlighting the absurdities of the tech world.Guided by Stupidity, you'll navigate this landscape, avoiding pitfalls such as the infamous Steve Jobs Disease and the chaos of Microsoft's Windows 8 positioning. You'll learn valuable lessons, including the dangers of CEOs trying to emulate Steve Jobs without the necessary training or charisma, as demonstrated by Bezos' lackluster Fire Phone presentation.The book also explores the consequences of ignoring historical failures in tech positioning, illustrated by the WordStar debacle and Microsoft's missteps with Windows 8. Additionally, it critiques the evolving landscape of payment platforms, warning that political biases could lead to the rise of alternative banking solutions. Prepare for a humorous yet cautionary exploration of marketing misadventures in the high-tech arena.
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In Search of Stupidity
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 25,76
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Used. pp. xii + 252 Illus.
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In Search Of Stupidity: Over Twenty Years Of High Tech Marketing Disasters
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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In Search Of Stupidity: Over 20 Years Of High-tech Marketing Disasters
Anbieter: Romtrade Corp., STERLING HEIGHTS, MI, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 21,69
EUR 13,86 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Wells, Steven (illustrator). In.
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In Search of Stupidity
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Verkäuferbewertung 4 von 5 Sternen
Zustand: Used. pp. xii + 252.
