Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 59,36
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 82,11
Anzahl: 1 verfügbar
In den WarenkorbPaperback. Zustand: Brand New. 360 pages. 9.69x6.88x0.82 inches. In Stock.
Anbieter: moluna, Greven, Deutschland
EUR 61,15
Anzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. Carolina Castaldi is Full Professor in Geography of Innovation at Utrecht University.Joern Block is Full Professor at University of Trier and Erasmus University Rotterdam.Meindert J. Flikkema is Associate Professor at Vrije .
Sprache: Englisch
Verlag: Taylor & Francis Ltd Sep 2023, 2023
ISBN 10: 0367706660 ISBN 13: 9780367706661
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - This book takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level.
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
EUR 201,32
Anzahl: 3 verfügbar
In den WarenkorbZustand: New.
Anbieter: moluna, Greven, Deutschland
EUR 187,38
Anzahl: Mehr als 20 verfügbar
In den WarenkorbEinband - fest (Hardcover). Zustand: New. Carolina Castaldi is Full Professor in Geography of Innovation at Utrecht University.Joern Block is Full Professor at University of Trier and Erasmus University Rotterdam.Meindert J. Flikkema is Associate Professor at Vrije .
Sprache: Englisch
Verlag: Taylor & Francis Ltd Jun 2021, 2021
ISBN 10: 0367706644 ISBN 13: 9780367706647
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors.