Brunner brigitta (27 Ergebnisse)

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. 2019. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. Editor(s): Brunner, Brigitta R. Num Pages: 224 pages, 3 black & white illustrations, 1 map, 1 table. BIC Classification: JKSN1; JNF; JNM; JNT. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 23. Weight in Grams: 408. . 2016. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. In English.

Paperback. Zustand: Brand New. 246 pages. 9.01x5.98x0.55 inches. In Stock.

Zustand: New.

Zustand: New. Viewed as an entire book, this was an overwhelming read, especially if consumed from cover to cover. Take that as a positive attribute. It feels neither dumbed down for the practitioner nor full of complex, dry language aimed at the academic. The tone is.

Taschenbuch. Zustand: Neu. Neuware - The comprehensive guide to applied PR theory in the 21st centuryPublic Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.\* Demonstrates how public relations theory is applied in real-world practice\* Illustrates how successfully applied public relations theories lead to positive outcomes\* Discusses the relevance of public relations with accessible and engaging language\* Offers multiple perspectives from leading international public relations scholars\* Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading listsPublic Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.…

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations' conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations' responsibility to the public good.…

Zustand: New.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 368 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Zustand: New.

Paperback. Zustand: Brand New. 359 pages. 9.25x6.00x0.75 inches. In Stock.

Zustand: New. 2026. hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. &Uumlber den AutorBrigitta R. Brunner, PHD, is Professor, School of Communication & Journalism, Auburn University. She is editor of the Journal of Public Interest Communications and author of Creating Citizens: Libe.

Zustand: New. pp. 368.

Hardcover. Zustand: Brand New. 264 pages. 10.00x7.00x0.50 inches. In Stock.

Hardcover. Zustand: Brand New. 1 pages. 9.01x6.00x1.01 inches. In Stock.

Buch. Zustand: Neu. Neuware - The Comprehensive Guide to Applied PR Theory in the 21st Century.

Zustand: New.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 240 pages. 9.25x6.25x0.75 inches. In Stock.

Zustand: New. Editor(s): Brunner, Brigitta R. Series: Routledge Research in Public Relations. Num Pages: 246 pages, 4 black & white illustrations, 1 black & white tables, 2 black & white halftones, 2 black. BIC Classification: KJG; KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 19. Weight in Grams: 468. . 2016. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. …