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Zustand: New. In.

Zustand: New. In.

Zustand: New. This guide illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. This study shows how all of this has come to be and, more importantly, also where it will go. Editor(s): Thomas, Erwin K.; Carpenter, Brown H. Series: Contributions to the Study of Mass Media & Communications. Num Pages: 210 pages, black & white illustrations. BIC Classification: 3JM; JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 483. . 2001. Hardback. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 344 pages. 9.50x6.25x1.25 inches. In Stock.

Hardcover. Zustand: Brand New. 202 pages. 9.75x6.75x0.75 inches. In Stock.

Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 342 | Sprache: Englisch | Produktart: Bücher | This handbook surveys the history, organization, role, major issues, and future outlook for different segments of the mass media industry and for its various audiences in the United States. Following a brief introductory overview, experts offer broad perspectives through analyses of the advertising, book, cable, film, magazine, newspaper, public relations, radio, recording, and television industries and of present views about their audiences of minorities, women, children, the disabled, religious groups, and sports enthusiasts.Each chapter reviews and synthesizes the important literature today, current policies and problems, the responsibility and effectiveness of the sector or group under study, and trends in the 1990s and to the year 2000. Bibliographies defining important readings as well as regular sources of information add to the usefulness of this handbook for college, university, institutional, and public libraries. Each chapter on a different sector or audience reviews and synthesizes the important literature to date, discusses current responsibilities, evaluates the sector's effectiveness or weaknesses, audience concerns, and advises about trends and future developments. Bibliographies point to important readings for future research and comment on regular sources of information for further study. The handbook is designed for college students, researchers in mass media, and public library audiences.