Boatwright peter (21 Ergebnisse)

Zustand: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Hardback. Zustand: Good. Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how. Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They've found that for companies to form deep bonds with customers, emotions must be generated by a product itself-trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features. After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how-how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service-a point vividly illustrated through case studies from a variety of industries. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people's deepest needs and wants.…

Hardback. Zustand: Very Good. Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. But this isn't something you can add on after the fact. Your products and services must be built to love from the very start. This book tells you why and shows you how. Peter Boatwright and Jonathan Cagan have worked with market-leading companies ranging from Fortune 100 corporations to niche firms in a variety of industries. They've found that for companies to form deep bonds with customers, emotions must be generated by a product itself-trying to associate emotions with a product simply through advertising is unreliable, expensive, and ultimately ineffective. They marshal stock market data that proves the bottom-line benefit of high-emotion products, as well as data showing that people are willing to pay more for products with emotionally rich features. After demonstrating that authentic product emotion really does pay off, Boatwright and Cagan move on to how-how emotion can be broken down into its core building blocks, how it can then be used to develop new products and services, and how product touch points, in particular visual touch points, deliver those emotions. Emotion can be built into any product or service-a point vividly illustrated through case studies from a variety of industries. Emotion is fundamental to all that is human, including the products we enjoy. Built to Love offers a clear method and a set of tools to help you gain loyal, even fanatical customers by going beyond mere efficiency and speaking to people's deepest needs and wants.…

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Zustand: Very Good. Wharton School Publishing 2005-06-18 00:00:00 Binding: Hardcover Binding:HRD Vendor: Pearson P T R Subject:BusinessEconomics.

Zustand: As New. Signed Copy . Like New dust jacket. Inscribed by co-author Peter Boatwright on front endpage.

hardcover. Zustand: Very Good.

hardcover. Zustand: Good. Zustand des Schutzumschlags: Includes dust jacket. Ex-Library book w/ stamps and stickers.

Zustand: New. In English. Hess, Kurt (illustrator).

Paperback. Zustand: Brand New. 210 pages. 8.86x5.98x0.71 inches. In Stock. Hess, Kurt (illustrator).

Zustand: New. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They also show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers. Num Pages: 216 pages, Illustrations. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 240 x 157 x 19. Weight in Grams: 432. . 2010. Illustrated. hardcover. . . . . Books ship from the US and Ireland.…

Hardcover. Zustand: Brand New. new title edition. 272 pages. 9.50x6.50x1.25 inches. In Stock.

Hardcover. Zustand: Brand New. 1st edition. 216 pages. 9.61x6.18x0.75 inches. In Stock.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 210 pages. 6.00x0.69x9.00 inches. In Stock.

Zustand: Good. Stapled in printed wraps. 8vo. 6 x 9 inches. 96 pp. Interview with Iris Murdoch, story by Peter Taylor, and others. Some edge wear, sunning, otherwise Very Good.

Buch. Zustand: Neu. Neuware - Nearly all innovation is done by teams. And while there are many books about the innovation process, and also many about managing teams, the management of innovation teams has gone unaddressed. This matters, because innovation teams are not like other teams. Most teams and their managers know where they are headed. They've probably been there and done it previously, more than once. Innovation is different. The problem objective has been outlined, but the journey and the destination are full of unknowns and untrieds. The team is tasked with going where none have gone before-with scaling a mountain whose height, form, and hidden passes are unknown, and doing so before a rival team from the other side of the mountain finds the summit. There's no simple formula to enable innovation team managers to accomplish this daunting task. But Jonathan Cagan and Peter Boatwright-Carnegie Mellon professors and practitioners with a combined 50+ years of experience in research, consulting, and hands-on innovation-have learned a lot about what works and what doesn't. In Managing the Unmanageable, they offer 13 tips that can greatly improve the odds for success for any innovation team. Filled with eye-opening real-world examples, bolstered by groundbreaking research studies, and enlivened with illustrations by artist Kurt Hess, it's a quick, fascinating read that any manager with a mandate to innovate will find irresistible-and essential.…