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Paperback. Zustand: Very Good. Principles of Marketing: A Value-Based Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Zustand: Very Good. UNUSED BOOK BUT SHELF WEAR DUR TO WAREHOUSE STORAGE, WHICH CAN INCLUDE DIRTY/ DUSTY COVERS OR DISCOLOURED EDGES/ PAGES Same / next day dispatch (Monday - Friday).

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Paperback. Zustand: New. Same / next day dispatch (Monday - Friday).

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. In English.

Zustand: New. In English.

Paperback. Zustand: Brand New. 2014 edition. 428 pages. 10.00x7.75x1.00 inches. In Stock.

Taschenbuch. Zustand: Neu. Events and festivals as innovation testbeds for sustainability | Exploring European practices | Andres Coca-Stefaniak (u. a.) | Taschenbuch | 200 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659466014 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.…

Kartoniert / Broschiert. Zustand: New. Adopts a value-based approach throughout, proving students with a firm theoretical framework upon which to build their understandingPresents the subject matter in a clear and concise manner, supported by plentiful examples, helpful.

Taschenbuch. Zustand: Neu. Neuware - This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits, and technological characteristics - and benchmark this against competitors' market offerings and prices. Principles of Marketing takes this thoroughly into account and ensures that students develop a strong understanding of these essential values. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment. Written by a team of experienced instructors, Principles of Marketing is an ideal companion for all undergraduate students taking an introductory course in marketing.…