basil debra (8 Ergebnisse)

XXIX, 462 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Springer Texts in Business and Economics. Sprache: Englisch.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: NEW.

Zustand: New. Provides upper undergraduate/graduate students with&nbspthe tools necessary to understand the effective application of social marketing, followed by&nbsp&nbspa collection of 24 real-world social marketing case studies from different countries a.

Gebundene Ausgabe. Zustand: Gut. Gebraucht - Gut Gu - Beschädigungen, Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. While social marketing is a growing field evidenced by the formation of associations and an increase in academic courses and programs at various universities around the world, there is still considerable confusion surrounding the field in which social marketing is mistaken for digital or social media marketing or social advertising. This textbook is structured to help combat this misconception. It is presented in five parts. Part I clearly and concisely explains the practice of social marketing in five chapters. This includes coverage of key social marketing concepts such as macro and upstream social marketing; ethics; formative and evaluative research; and theories used in social marketing. Parts II-V feature 24 social marketing case studies presented with a clear, consistent structure that includes: Background SWOT Objectives Target audience Barriers and benefits Competition Positioning Research The 4 P's Evaluation Discussion This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book. This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: - Upstream vs. downstream social marketing, SWOT, competition - Fundamentals of social marketing, ethics - Formative and Evaluative Research - Theories applied in social marketing - A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: - Background - Positioning - SWOT - Research - Objectives - The 4 P's - Target audience - Evaluation - Barriers and benefits - Discussion - Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.

Hardcover. Zustand: Brand New. 1st edition. 159 pages. 8.50x6.00x0.70 inches. In Stock.

Hardcover. Zustand: Brand New. 462 pages. 9.75x6.50x1.25 inches. In Stock.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change.This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters:- Upstream vs. downstream social marketing, SWOT, competition- Fundamentals of social marketing, ethics- Formative and Evaluative Research- Theories applied in social marketing- A historical perspective on social marketingPart II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes:- Background - Positioning- SWOT - Research- Objectives - The 4 P's- Target audience - Evaluation- Barriers and benefits - Discussion- CompetitionThis format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assistprofessors in teaching from this book.