Arul jothi m (8 Ergebnisse)

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - E-Commerce, grade: A, , course: B.Com. Business Studies, language: English, abstract: The present study focuses on service quality and its effect on customer satisfaction, with specific reference to two leading e-commerce platforms, Amazon and Flipkart, in the context of Hyderabad, India. By focusing on Amazon and Flipkart, the study captures insights from two of the most widely used e-commerce platforms in India, known for their extensive product offerings, user-friendly interfaces, and large customer base. The geographical scope of the study is limited to Hyderabad, a metropolitan city with a diverse demographic profile and a high rate of e-commerce adoption, making it an ideal setting for the research. The findings of this study will help understand customer expectations, perceptions, and satisfaction levels in relation to the service quality dimensions.India's e-commerce market is expanding rapidly, fueled by increasing internet penetration, smartphone usage, and a growing preference for convenience in shopping. As competition intensifies among platforms like Amazon, Flipkart, and others, providing superior service quality has become a key factor in retaining customers and enhancing satisfaction. This study is essential to analyze the specific dimensions of service quality that Indian consumers prioritize and to identify how these factors influence customer satisfaction. Understanding the expectations and pain points of Indian e-commerce users can help platforms develop targeted strategies to address issues. Additionally, the study aims to suggest practical measures for improving service quality, enabling e-commerce platforms to meet the evolving needs of customers and foster long-term loyalty. By focusing on the Indian context, this research provides insights that can help e-commerce platforms enhance their competitiveness and customer experience in a rapidly evolving market.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - Market research, grade: A, , course: B.Com. Business Studies, language: English, abstract: The retail world is changing fast, thanks to the rapid rise of digital technologies. This study looks at two main things: how digital transformation (DT) has evolved in business research, and how it's now reshaping the retail industry. Tools like AI, data analytics, and omni channel strategies are helping retailers improve customer experiences and run more efficiently. But these changes also bring challenges-like the need for better cyber security, new skills for workers, and keeping up with what customers want. By exploring real-world examples, this research shows how top retailers are using digital innovation to grow, connect with customers, and stay ahead in an increasingly digital world.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: B.Com (Honors) Strategic Finance, language: English, abstract: This study explores the influence of social media influencers on consumer purchase behavior, with a specific focus on young adults and women in Hyderabad, India. The primary objective is to examine how different content types, influencer categories, and platforms shape consumer decisions in the digital age. A quantitative research design was employed, using a structured Likert-scale questionnaire administered to 130 respondents.Findings reveal that individuals aged 18-24 and female consumers (75.6%) are the most susceptible to influencer marketing, with Instagram identified as the dominant platform (79.5%). Beauty, skincare, and fashion content generate the highest engagement rates, while macro-influencers (100K-1M followers) are perceived as the most persuasive. Product reviews (ß = 0.321) and testimonials (ß = 0.275) significantly drive consumer behavior, whereas tutorials, sponsored posts, and giveaways have limited or even negative influence.The study further highlights major consumer risks, including exaggerated product claims (0.929), unsafe product promotion (0.912), materialistic overconsumption (0.905), and misleading sponsorships (0.889). These findings underscore the ethical implications of influencer marketing and call for greater transparency, consumer education, and regulatory oversight to ensure responsible promotional practices in the social media landscape.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Economics - Finance, grade: A, , course: B.Com (Honors) Strategic Finance, language: English, abstract: This project takes a closer look at the financial performance of Aurobindo Pharma, using different financial tools and techniques. We dive into aspects like the company's liquidity, profitability, solvency, and efficiency over four years (2021-2024), by examining key financial statements such as the balance sheet, income statement, and cash flow statement. For the study, several methods include ratio analysis, common size analysis, comparative analysis, and trend analysis to evaluate financial stability and growth patterns. The results provide insights into the company's financial health, pointing out strengths, weaknesses, and areas where improvements can be made. This study acts as a useful resource for investors, management, and stakeholders to help them make knowledgeable financial decisions.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - Business Management, Corporate Governance, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study aims to explore the applications of AI in the financial technology (Fintech) industry and the challenges faced by Fintech companies in utilizing AI, as well as identifying opportunities for Fintech companies in implementing AI. The research focuses specifically on Fintech companies operating in the Hyderabad district of Telangana that are utilizing AI to provide financial services. By examining the experiences of these companies, the study seeks to provide insights that can help Fintech companies optimize their use of AI and overcome challenges associated with its implementation.The financial industry is rapidly evolving, and the adoption of AI technologies has the potential to transform the way financial institutions operate. However, as with any new technology, there are challenges and risks associated with the implementation of AI in finance. Understanding these challenges and opportunities is crucial for financial institutions, policymakers, and other stakeholders who want to ensure that the benefits of AI are realized while minimizing the risks.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Economics - Other, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study explorers the intricate relationship between individual incomes across various economic classes and the impact of inflationary pressures on income dynamics. The primary objective of this research is to assess how inflation affects different socio-economic groups. By employing both quantitative and qualitative methodologies, the study evaluates the influence of inflation rates on diverse income brackets and demographic segments.The research also examines the role of government policies, particularly in relation to pensions and economic frameworks, in mitigating these effects. Additionally, the study investigates the impact of inflation on consumers purchasing power, revealing the inflation has considerably reduced their ability to meet essential expenses. Special focus was given to analyzing the differential effects of inflation across various economic sectors.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. Business Studies, language: English, abstract: This study examines the impact of social media on consumer purchasing behavior in the skincare industry, focusing on consumers in Hyderabad, India. By providing insights into these aspects, the research aims to help skincare brands and marketers enhance their social media strategies, improve customer trust, and optimize the online shopping experience for skincare consumers.The Indian skincare industry has witnessed rapid growth, fueled by increasing consumer awareness, rising disposable incomes, and the widespread adoption of digital marketing strategies. Social media platforms have become primary touchpoints for skincare brands to educate, engage, and influence consumers. However, Indian consumers also face challenges such as misleading advertisements, product authenticity concerns, and lack of regulatory oversight on influencer promotions. This study is essential to provide valuable insights for skincare brands, marketers, and policymakers on how to optimize social media strategies, improve consumer trust, and enhance the overall digital shopping experience for skincare products in India.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2024 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: Crude oil, gold, and equity markets play a vital role in the global financial ecosystem, influencing economic decisions, investment strategies, and market stability. Understanding the short-term and long-term relationships among these markets is essential for investors, policymakers, and financial institutions to effectively navigate the complexities of global market dynamics. By exploring the future trends and momentum of crude oil, gold, and equity markets, this study aims to equip stakeholders with the knowledge required to make informed and strategic decisions. It will not only enrich academic understanding but also offer practical applications for managing the uncertainties of interconnected global markets.The present study focuses on global dynamics by exploring the interconnections between crude oil, gold, and equity markets. The study is conducted within the context of global market dynamics and examines data spanning the period from 2020 to 2025. The study provides valuable insights for investors, policymakers, and financial institutions. It aims to help these stakeholders understand how fluctuations in one market influence the others and identify strategies for managing risks and leveraging opportunities in an interconnected global financial system. …