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Originalhardcover. Zustand: Sehr gut. XXVIII, 337 S. Contents: Older Consumers Demographic Change Gerontology Financial Situation Innovation Adoption and Diffusion Research Perceived Risk Consumer Electronic Products Empirical Analysis Operationalization Product Complexity Exploratory Factor Analysis Analysis of Variance Regression Analysis Scale Development Cognitive Age. ISBN 9783631641491 Sprache: Englisch Gewicht in Gramm: 576.

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer behavior of older and younger individuals regarding innovative consumer electronic devices - a product category that is characterized by an exceptionally high pace of innovation.