Applbaum kalman (24 Ergebnisse)

Paperback. Zustand: Very Good. Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.…

Zustand: New. 2004. Hardcover. . . . . . Books ship from the US and Ireland.

Softcover. Zustand: Très bon. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this item's net price to charity organizations.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781859736890.

Zustand: New.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: as new. Oxford & New York : Berg, 2004. Paperback. viii, 208 p. ; 24 cm. Condition : as new copy. ISBN 9781859736890. Keywords : .

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used. pp. 218 20 Illus., Maps.

Zustand: Used. pp. 218.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New. Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing. Num Pages: 294 pages, line drawings. BIC Classification: JHM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 19. Weight in Grams: 385. . 2003. 1st Edition. paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Fine. 208pp.

Paperback. Zustand: Brand New. 1st edition. 272 pages. 8.75x6.00x0.75 inches. In Stock.

Zustand: New.

Paperback. Zustand: Brand New. 288 pages. 9.00x6.00x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. The Marketing Era | From Professional Practice to Global Provisioning | Kalman Applbaum | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2003 | Routledge | EAN 9780415945448 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Zustand: New. In English.

Zustand: New. pp. 288 20 Illus., Maps.

Hardcover. Zustand: Brand New. 1st edition. 304 pages. 9.25x6.25x1.00 inches. In Stock.

Zustand: New. Tracing the genealogy of marketing "The Marketing Era" maps out the organizing principles and cultural logic of the profession. Kalman Applbaum looks at topics such as the logic of marketing strategy, global marketing practice and the moral history of marketing. Num Pages: 272 pages, line drawings. BIC Classification: JHM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 229 x 152 x 22. Weight in Grams: 522. . 2003. 1st Edition. hardcover. . . . . Books ship from the US and Ireland. …

Zustand: New. In English.

Hardcover. Zustand: Brand New. 288 pages. 9.25x6.25x0.75 inches. In Stock.