Anna cabigiosu (30 Ergebnisse)

Zustand: New.

Zustand: NEW.

Zustand: NEW.

Zustand: New. In English.

Paperback. Zustand: Brand New. 170 pages. 9.21x6.14x0.47 inches. In Stock.

Zustand: New.

Zustand: New.

Taschenbuch. Zustand: Neu. Innovation in Knowledge Intensive Business Services | The Digital Era | Anna Cabigiosu | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9781032086866 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …

Zustand: New. In English.

Zustand: New. In English.

Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 260 | Sprache: Englisch | Produktart: Bücher | The luxury fashion industry is one of the best performing and fastest growing industries in today¿s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.…

Taschenbuch. Zustand: Neu. Digitalization in the Luxury Fashion Industry | Strategic Branding for Millennial Consumers | Anna Cabigiosu | Taschenbuch | Palgrave Advances in Luxury | ix | Englisch | 2021 | Springer | EAN 9783030488123 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.…

Zustand: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 258 pages. 8.27x5.83x0.59 inches. In Stock.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 249 pages. 8.25x5.75x0.75 inches. In Stock.

Gebunden. Zustand: New.

Zustand: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New.

Taschenbuch. Zustand: Neu. The Green Transition of the Automotive Industry | From Technological Sustainable Innovation to Mobility Servitization | Anna Cabigiosu (u. a.) | Taschenbuch | xvii | Englisch | 2024 | Springer | EAN 9783031372025 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited collection offers deeper understanding of the green and digital transition in the automotive industry.It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.…

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited collection offers deeper understanding of the green and digital transition in the automotive industry.It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.…

Zustand: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. In English.

Hardcover. Zustand: Brand New. 261 pages. 8.27x5.83x8.27 inches. In Stock.

Zustand: New. Anna Cabigiosu is Associate Professor of Strategy and Innovation Management at Ca Foscari University of Venice (Italy), Department of Management. Anna received her Ph.D. in Economics and Management from the University of Padua, Italy. S.

Zustand: New. 2019. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 160 pages. 9.25x6.25x0.50 inches. In Stock.

Buch. Zustand: Neu. Neuware - Knowledge Intensive Business Services (KIBS) are becoming more and more relevant both for their innovative content and as innovation boosters for manufacturing firms and, with this scenario in mind, this book first offers an in-depth analysis of what innovation in KIBS is and its performance outcomes, and then synthesizes what we know about KIBS firms' innovation models, as well as their specific peculiarities and limitations. This book examines the recent trends in innovation, service design and development in KIBS, starting from a review of the extant literature, explaining the role and specific traits of innovation in KIBS. Then, it progresses our knowledge about KIBS and about how new technologies are offering unique opportunities to use and share their knowledge, within and across boundaries. The book also includes several cases that show how, at the micro level, firms can effectively design their services and boost their innovation performance, by overcoming some of the traditional limits of innovation in services. While KIBS literature traditionally emphasizes that innovative and performing KIBS firms rely on tight client-provider interactions with service customization, recent research suggests that alternative modes of innovation are viable for performing KIBS firms: KIBS firms can develop mass customization strategies, ease interactions with clients via ICT interfaces and leverage on focused collaborations with expert clients. Particularly, the digitalization and ICT technologies are fostering platform and modular architectural designs of KIBS, as in the software and web design services. The book seeks a broader understanding of innovation in KIBS in the digital era and will be an essential guide for both academics and practitioners interested in KIBS innovation and design.…