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Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: Brand New. 170 pages. 9.21x6.14x0.47 inches. In Stock.
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In den WarenkorbZustand: New.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. Innovation in Knowledge Intensive Business Services | The Digital Era | Anna Cabigiosu | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2021 | Routledge | EAN 9781032086866 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
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In den WarenkorbZustand: New. In.
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In den WarenkorbZustand: New. In.
Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 260 | Sprache: Englisch | Produktart: Bücher | The luxury fashion industry is one of the best performing and fastest growing industries in today¿s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Sprache: Englisch
Verlag: Springer International Publishing, 2021
ISBN 10: 3030488128 ISBN 13: 9783030488123
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Taschenbuch. Zustand: Neu. Digitalization in the Luxury Fashion Industry | Strategic Branding for Millennial Consumers | Anna Cabigiosu | Taschenbuch | ix | Englisch | 2021 | Springer International Publishing | EAN 9783030488123 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Anbieter: Kennys Bookstore, Olney, MD, USA
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In den WarenkorbZustand: New. 2021. Paperback. . . . . . Books ship from the US and Ireland.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
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In den WarenkorbPaperback. Zustand: Brand New. 258 pages. 8.27x5.83x0.59 inches. In Stock.
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In den WarenkorbHardcover. Zustand: Brand New. 249 pages. 8.25x5.75x0.75 inches. In Stock.
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EUR 197,91
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In den WarenkorbZustand: New.
Sprache: Englisch
Verlag: Springer International Publishing, 2021
ISBN 10: 3030488128 ISBN 13: 9783030488123
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Sprache: Englisch
Verlag: Springer International Publishing, 2020
ISBN 10: 3030488098 ISBN 13: 9783030488093
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
Anbieter: Kennys Bookstore, Olney, MD, USA
EUR 202,31
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In den WarenkorbZustand: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Springer International Publishing, 2023
ISBN 10: 3031371992 ISBN 13: 9783031371998
Anbieter: moluna, Greven, Deutschland
EUR 163,82
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In den WarenkorbGebunden. Zustand: New.
Anbieter: moluna, Greven, Deutschland
EUR 182,37
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In den WarenkorbZustand: New. Anna Cabigiosu is Associate Professor of Strategy and Innovation Management at Ca Foscari University of Venice (Italy), Department of Management. Anna received her Ph.D. in Economics and Management from the University of Padua, Italy. S.
Anbieter: preigu, Osnabrück, Deutschland
Taschenbuch. Zustand: Neu. The Green Transition of the Automotive Industry | From Technological Sustainable Innovation to Mobility Servitization | Anna Cabigiosu (u. a.) | Taschenbuch | xvii | Englisch | 2024 | Springer | EAN 9783031372025 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Anbieter: Kennys Bookstore, Olney, MD, USA
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In den WarenkorbZustand: New. 2023. Hardcover. . . . . . Books ship from the US and Ireland.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited collection offers deeper understanding of the green and digital transition in the automotive industry.It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This edited collection offers deeper understanding of the green and digital transition in the automotive industry.It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters describe how sustainable technologies have been changing over time and identify the challenges of the shift imposed by the new competitive environment, such as the so-called servitization of the industry. The second section describes the new drivers of growth and profitability, such as open and collaborative innovation, and provides guidance on how incumbents can surf this turbulent landscape.
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
EUR 270,05
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In den WarenkorbHardcover. Zustand: Brand New. 261 pages. 8.27x5.83x8.27 inches. In Stock.
Sprache: Englisch
Verlag: Taylor & Francis Ltd Okt 2019, 2019
ISBN 10: 0367341913 ISBN 13: 9780367341916
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware.