Amelie winters (4 Ergebnisse)

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Omni-Channel Retailing | An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments | Amelie Winters | Taschenbuch | Handel und Internationales Marketing Retailing and International Marketing | xxiv | Englisch | 2021 | Springer Gabler | EAN 9783658347062 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.…

Paperback. Zustand: Brand New. 330 pages. 8.27x5.83x0.75 inches. In Stock.