Alexey ivanov (58 Ergebnisse)

Hardback. Zustand: Good. Simple Simon, Little Miss Muffet, Humpty Dumpty, and all the Mother Goose favorites are here in this timeless collection. With fifty-one lively rhymes, The Tall Book of Mother Goose is the perfect book for sharing. Ages 4+. Public Domain; Aleksey Ivanov (illustrator).

Paperback. Zustand: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: New. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children? Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 150.

Zustand: New. In English.

Zustand: New. 2019. Paperback. . . . . .

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: New. pp. 150.

Zustand: New. 2019. Paperback. . . . . . Books ship from the US and Ireland.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Zustand: new. Pages: 219 Language: Russian. Biznesmeny chasto nedovolny rezultatami reklamy. V bolshinstve sluchaev problema zakljuchaetsja ne v kanalakh dostavki reklamy, a v ee soderzhanii, v tom, kakie chelovecheskie emotsii ona zadevaet. Posmotrite na svoi reklamnye listovki. Proverte objavlenija v presse. Perechitajte stati na sajte. Na kakie emotsionalnye knopki klientov vy nazhimaete? Esli takovye otsutstvujut, esli vasha reklama emotsionalno "zamorozhena", to eta kniga prineset vam nemaluju polzu. Na sotnjakh primerov (iz praktiki b2c- i b2b-rynkov) avtor razbiraet sem naibolee moschnykh emotsionalnykh pruzhin, kotorye pobuzhdajut cheloveka k dejstvijam. Eto zavist, ljubopytstvo, strakh, ljubov, zhadnost, tscheslavie i chuvstvo viny. Esli vy postroite reklamu, ispolzuja khotja by odnu iz etikh emotsionalnykh pruzhin, to vashi objavlenija, bannery, veb-sajty, kommercheskie predlozhenija stanut suschestvenno effektivnee. Zachem chitat: * Uznajte kljuchevye faktory, vlijajuschie na vosprijatie reklamy. * Ispolzujte "konstruktor" reklamnykh soobschenij. * Nauchites vybirat "emotsionalnuju klavishu", vokrug kotoroj stroitsja reklamnoe soobschenie. * Vdokhnovites primerami zarubezhnykh i rossijskikh reklamnykh kampanij. Dlja kogo: Kniga orientirovana na predprinimatelej, vladeltsev malogo i srednego biznesa, reklamistov i marketologov, zainteresovannykh v effektivnom prodvizhenii tovarov i uslug. 9785961430936.…

Zustand: new. Pages: 248 Language: Russian. Idei - tverdaja valjuta reklamnoj industrii. Kazhdyj den kreativnye agentstva zanimajutsja tem, chto pridumyvajut mnozhestvo kontseptsij dlja zakazchikov. Na praktike osnovnym sposobom poiska novykh idej ostaetsja krajne neeffektivnyj metod prob i oshibok. .V knige predlagaetsja alternativnyj podkhod k poisku nestandartnykh idej v reklame. Vozmozhno, vpervye v reklamnom dele podrobno rassmotreny, proanalizirovany i privedeny v sistemu kreativnye priemy, pozvoljajuschie vykhodit na silnoe reshenie bez perebora variantov. Odnovremenno obsuzhdajutsja i psikhologicheskie barery, kotorye meshajut nakhodit neozhidannye reklamnye khody. .Kniga prednaznachena dlja predprinimatelej, vladeltsev malogo i srednego biznesa, reklamistov i marketologov, zainteresovannykh v povyshenii effektivnosti intellektualnogo truda. 9785961427806. …

Paperback. Zustand: Brand New. 171 pages. 8.00x5.50x0.20 inches. In Stock.

Zustand: new. Pages: 190 Language: Russian. Ogljanites vokrug. Reklama, kotoraja nas okruzhaet, na 90% goloslovna i bezdokazatelna. Stoit li udivljatsja, chto ljudi nauchilis lovko uvorachivatsja ot livnja pustykh predlozhenij? Nastojaschaja reklama - ne sostjazanie v obeschanijakh zolotykh gor, a tjazhelaja i kropotlivaja rabota po poisku silnykh argumentov i neoproverzhimykh dovodov. Vsjo, chto vy govorite v reklame, - eto teorema, kotoruju nuzhno dokazat. Kakie dokazatelstva obitajut v reklamnom mire? Chto oni iz sebja predstavljajut? Skolko nuzhno dobyt dokazatelstv, chtoby pokupatel rasstalsja s krovno zarabotannymi dengami? Vot ob etom i rasskazyvaet Aleksej Ivanov v knige "Dokazatelnaja reklama". Esli v protsesse chtenija vy uznaete, kak ubeditelno obosnovat pered auditoriej skeptikov khotja by odno iz preimuschestv svoego tovara, to uzhe povysite rentabelnost biznesa. I eto okupit zatraty na priobretenie dannoj knigi pro reklamu mnogokratno. Avtor knigi "Dokazatelnaja reklama" Aleksej Ivanov izvesten svoimi trudami po reklame i poluchil vysokuju otsenku rossijskikh i zapadnykh kolleg. 9785222360750.…

Taschenbuch. Zustand: Neu. Neuware.

Paperback. Zustand: new. Paperback. Simple Simon, Little Miss Muffet, Humpty Dumpty, and all the Mother Goose favorites are here in this timeless collection. With fiftyone lively rhymes, The Tall Book of Mother Goose is the perfect book for sharing. Ages 4+ Simple Simon, Little Miss Muffet, Humpty Dumpty, and all the Mother Goose favorites are here in this timeless collection. With fifty-one lively rhymes, The Tall Book of Mother Goose is the perfect book for sharing. Ages 4+ Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Public Domain; Aleksey Ivanov (illustrator).…

Zustand: New.

Paperback. Zustand: new. Paperback. Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?What is the ideal product and how does it help to sell the real product?What is a powerful approach ad people can borrow from physicists and children?Why is the trial-and-error method a sure way to waste intellectual resources?How do you force competitors to advertise your services?What is functional blindness and how does it reduce human creativity?How can you compel a banker to pay you 10 times more for your job?Why does a true advertising professional constantly feel like a loser?How does a poetry reading improve response on copywriting?Which useful insights can an advertiser learn from a taxi driver?How has symmetry prevented seeing the obvious solution during seven decades?Which tool is the favorite among advertising men of all countries, times, and nationalities?Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights. Why are recommendations like "Think outside the box!" the real killers of creative thought? How do you force competitors to advertise your services? What useful insights can an advertiser learn from a taxi driver? Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers to these questions and more. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Zustand: As New. Unread book in perfect condition.

Zustand: New.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New.

Zustand: As New. Unread book in perfect condition.

Softcover. Zustand: Gut. 380 S. Ex-library with stamp and library-signature in good condition, some traces of use. C-00160 9783319130057 Sprache: Englisch Gewicht in Gramm: 550.