Akbar payam (12 Ergebnisse)

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: New. In English.

Zustand: New. In English.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Detailed textbook with a focus on consumer behavior researchThis textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned Why does everyone want the latest smartphone so badly The authors Stefan Hoffmann and Payam Akbar address the following topics in their book 'Consumer Behaviour':They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour.They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision.They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment.At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors.Clear textbook for exam preparation with many practical aidsThe Consumer Behavior textbook is intended for students in the following disciplines: Business AdministrationPsychologyCommunications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook 'Consumer Behaviour':Case studiesDescriptions of relevant studiesQR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading. …

Paperback. Zustand: Brand New. 198 pages. 9.45x6.61x0.39 inches. In Stock.

Zustand: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.…

Zustand: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Detailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.…

paperback. 224 Seiten; 9783658056278.3 Gewicht in Gramm: 500.

Kombiprodukt. Zustand: Neu. Neuware - Warum liegt im Einkaufswagen plötzlich mehr als geplant Warum fühlt sich der Kauf eines neuen Smartphones wie eine existenzielle Notwendigkeit an das Abschließen einer Zahnzusatzversicherung jedoch nicht Und warum überzeugt uns eine Marke manchmal mehr als ein objektiv besseres Produkt Dieses Buch nimmt Sie mit in die Welt des Konsumentenverhaltens nicht trocken, sondern so, wie sie tatsächlich ist: widersprüchlich, emotional, nur gelegentlich rational, aber stets spannend und erkenntnisreich. Im Zentrum des didaktischen Konzepts stehen Lea und Ben, die Sie in realen Konsumsituationen begleiten vom Impulskauf bis zum Luxuskonsum. Ihre Erfahrungen bilden die praxisnahe Bühne für Theorien, Modelle und empirische Studien, die Konsumentenverhalten erklären.Sie lernen,wie Motivation, Emotion und Kognition Kaufentscheidungen prägen,weshalb die soziale, mediale und physische Umwelt unser Verhalten subtil steuert undwie sich diese Prozesse in unterschiedlichen Konsumformen widerspiegeln vom digitalen und nachhaltigen über kollaborativen und gesundheitsbewussten Konsum bis hin zum Luxuskonsum.Dieses Buch hilft Ihnen zu verstehen, wie Konsumentscheidungen entstehen bei anderen und bei Ihnen selbst. Fallbeispiele, Studien, Selbsttests und digitale Inhalte sorgen dafür, dass Lernen nicht nur informativ, sondern auch anregend ist.Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.…

Kombiprodukt. Zustand: Neu. Neuware -Warum liegt im Einkaufswagen plötzlich mehr als geplant Warum fühlt sich der Kauf eines neuen Smartphones wie eine existenzielle Notwendigkeit an das Abschließen einer Zahnzusatzversicherung jedoch nicht Und warum überzeugt uns eine Marke manchmal mehr als ein objektiv besseres Produkt Dieses Buch nimmt Sie mit in die Welt des Konsumentenverhaltens nicht trocken, sondern so, wie sie tatsächlich ist: widersprüchlich, emotional, nur gelegentlich rational, aber stets spannend und erkenntnisreich. Im Zentrum des didaktischen Konzepts stehen Lea und Ben, die Sie in realen Konsumsituationen begleiten vom Impulskauf bis zum Luxuskonsum. Ihre Erfahrungen bilden die praxisnahe Bühne für Theorien, Modelle und empirische Studien, die Konsumentenverhalten erklären.Sie lernen,wie Motivation, Emotion und Kognition Kaufentscheidungen prägen,weshalb die soziale, mediale und physische Umwelt unser Verhalten subtil steuert undwie sich diese Prozesse in unterschiedlichen Konsumformen widerspiegeln vom digitalen und nachhaltigen über kollaborativen und gesundheitsbewussten Konsum bis hin zum Luxuskonsum.Dieses Buch hilft Ihnen zu verstehen, wie Konsumentscheidungen entstehen bei anderen und bei Ihnen selbst. Fallbeispiele, Studien, Selbsttests und digitale Inhalte sorgen dafür, dass Lernen nicht nur informativ, sondern auch anregend ist.Zusätzliche Fragen per App: Laden Sie die Springer-Nature-Flashcards-App kostenlos herunter und nutzen Sie exklusives Zusatzmaterial, um Ihr Wissen zu prüfen.Springer Nature Customer Service Center GmbH, Europaplatz 3,69115 Heidelberg, Germany, Heidelberg 348 pp. Deutsch.…

Softcover. Zustand: gut. 2016. Konsumentenverhalten. Konsumenten verstehen Marketingmaßnahmen gestalten In deutscher Sprache. pages.