Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing. Dieser Artikel ist nicht verfügbar.Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing

"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.

CEO of Strategy Partners and co-founder of M-Force
(Management consultant and active investor)
1990 - P&G, Japan, Brand Manager / Marketing Director.
2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.
2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor.
2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.