Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing - Softcover

Nishiguchi, Kazuki

 
9781642731576: Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing
Softcover
ISBN 10: 1642731579 ISBN 13: 9781642731576
Verlag: One Peace Books, Incorporated, 2021

Inhaltsangabe

"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.

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Über die Autorin bzw. den Autor

CEO of Strategy Partners and co-founder of M-Force
(Management consultant and active investor)
1990 - P&G, Japan, Brand Manager / Marketing Director.
2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.
2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor.
2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.

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Verlag
One Peace Books, Incorporated
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1642731579
ISBN 13 
9781642731576
Einband
Taschenbuch
Anzahl der Seiten
296
Kontakt zum Hersteller
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Verantwortliche Person
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