The Stuff Americans Are Made of: The Seven Cultural Forces That Define Americans--And How Your Business Can Profit from Them

A brilliant examination of the characteristics that make us uniquely AmericanWhat are the traits that define an American? What characteristics determine our cultural identity -- the core values that have brought us to the twentieth century -- and how will they sustain us into the next millennium? In The Stuff Americans Are Made Of, Joshua Hammond and James Morrison identify seven cultural forces that define us and determine the way we as Americans respond to everything from new ideas to products and services to public policy. These forces are the bloodline of the American experience: When we tap into them, we strike the emotional chords of our nation.Using quintessentially American metaphors such as baseball, jazz, Westerns, and so on, Hammond and Morrison demonstrate how these seven forces shape both attitudes and preferences, how they are played out in business and personal dealings, and how they will distinguish us in the global marketplace. Finally, the authors offer dozens of examples and anecdotes to show how an understanding of the archetypes of each force can be practically applied.Full of insight and understanding, The Stuff Americans Are Made Of is a compelling, even visionary look at a long-standing debate: what makes us who we are.