Identifies seven cultural forces that define Americans and determine the way Americans respond to the products and services of public policy, demonstrating how these forces shape attitudes and tastes and distinguish our nation in the global marketplace.
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A brilliant examination of the characteristics that make us uniquely AmericanWhat are the traits that define an American? What characteristics determine our cultural identity -- the core values that have brought us to the twentieth century -- and how will they sustain us into the next millennium? In The Stuff Americans Are Made Of, Joshua Hammond and James Morrison identify seven cultural forces that define us and determine the way we as Americans respond to everything from new ideas to products and services to public policy. These forces are the bloodline of the American experience: When we tap into them, we strike the emotional chords of our nation.Using quintessentially American metaphors such as baseball, jazz, Westerns, and so on, Hammond and Morrison demonstrate how these seven forces shape both attitudes and preferences, how they are played out in business and personal dealings, and how they will distinguish us in the global marketplace. Finally, the authors offer dozens of examples and anecdotes to show how an understanding of the archetypes of each force can be practically applied.Full of insight and understanding, The Stuff Americans Are Made Of is a compelling, even visionary look at a long-standing debate: what makes us who we are.
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Zustand: Como nuevo. : Este libro examina las características que hacen únicos a los estadounidenses, identificando siete fuerzas culturales que definen su forma de responder a nuevas ideas, productos, servicios y políticas públicas. A través de metáforas como el béisbol, los westerns y el jazz, los autores demuestran cómo estas fuerzas moldean actitudes y preferencias, y cómo distinguirán a los estadounidenses en el mercado global. El libro ofrece una nueva perspectiva sobre la calidad, la productividad y la rentabilidad en el contexto de la cultura estadounidense. EAN: 9780028608297 Tipo: Libros Categoría: Negocios y Economía Título: The Stuff Americans Are Made Of Autor: Joshua Hammond| James Morrison Editorial: Hungry Minds Inc,U.S. Idioma: en Páginas: 324 Formato: tapa dura. Artikel-Nr. Happ-2025-02-12-da04660f
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