Strategies for Managerial Writing

Gale, Steven; Garrison, Mark

ISBN 10: 0324015410 ISBN 13: 9780324015416

Verlag: Cengage Learning, 2005

Sprache: Englisch

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Bibliografische Details

Titel

Strategies for Managerial Writing

Verlag

Cengage Learning

Erscheinungsjahr

2005

Sprache

Englisch

ISBN-10

0324015410

ISBN-13

9780324015416

Einband

Paperback

Zustand

Good

Zustand des Schutzumschlags

No Jacket

Verk�uferkataloge

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Inhaltsangabe

This book responds to the critical need for business professionals - and those who aspire to successful careers in business - to be able to communicate effectively through the many various written modalities common in the business world. The text is organized according to products of business writing, the memorandum, e-mail, press releases, reports, letters of evaluation, and so on. To strengthen the student learning experience, the written exercises in the text and in the workbook are based on "in-basket" exercises, real-life examples of corporate communication, and scenarios requiring the student to adopt a point of view and communicate from that position. The text and its accompanying exercises focus upon teaching the student to communicate effectively with productive outcomes.

Cr�ticas

INTRODUCTION. 1. Strategies for Effective Managerial Writing. 2. Organizing Your Writing. PART 1. CLASSIC AND CONTEMPORARY FORUMS. 3. Composing Memos and Letters. 4. Preparing the Analytic Report. 5. Making an Assessment and Recommendation. 6. Formatting the Proposal. 7. Using Writing to Manage Others. PART 2. ESSENTIAL TOOLS FOR MANAGERIAL WRITING. 8. Exploiting the Electronically Integrated Office. 9. Using Presentation Tools for Corporate Communications. 10. Using Graphic Images Effectively. EPILOGUE. 11: Making a Career Move.

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