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Inhaltsangabe
This book responds to the critical need for business professionals - and those who aspire to successful careers in business - to be able to communicate effectively through the many various written modalities common in the business world. The text is organized according to products of business writing, the memorandum, e-mail, press releases, reports, letters of evaluation, and so on. To strengthen the student learning experience, the written exercises in the text and in the workbook are based on "in-basket" exercises, real-life examples of corporate communication, and scenarios requiring the student to adopt a point of view and communicate from that position. The text and its accompanying exercises focus upon teaching the student to communicate effectively with productive outcomes.
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Críticas
INTRODUCTION. 1. Strategies for Effective Managerial Writing. 2. Organizing Your Writing. PART 1. CLASSIC AND CONTEMPORARY FORUMS. 3. Composing Memos and Letters. 4. Preparing the Analytic Report. 5. Making an Assessment and Recommendation. 6. Formatting the Proposal. 7. Using Writing to Manage Others. PART 2. ESSENTIAL TOOLS FOR MANAGERIAL WRITING. 8. Exploiting the Electronically Integrated Office. 9. Using Presentation Tools for Corporate Communications. 10. Using Graphic Images Effectively. EPILOGUE. 11: Making a Career Move.
Reseña del editor
Develop effective communication skills with STRATEGIES FOR MANAGERIAL WRITING! Success in the business world is contingent upon strong and effective written and verbal communication skills. This business text provides you with the tools you need to turn basic writing into creative, integrated, and more effective writing. Realistic activities and exercises help you organize and develop communicative messages while a variety of scenarios throughout the text require you to adopt a point of view and communicate from their position.
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Strategies for Managerial Writing
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